Long John Silver’s is a fast food restaurant which specializes in seafood. The company is owned by Yum! Brands, which also owns KFC, Pizza Hut, Taco Bell, and A&W. Franchising is done through Yum! Brands. Long John Silver’s franchises go for anywhere from $879,000 to $1,256,000.http://www.yumfranchises.com/fran_process/ljs_worksheet.asp?brand=ljs Like most fast food restaurants, the business is a mix of dining in and carry out. Yum! Brands will help franchisees through every step of the process. Franchisees need to open multiple restaurants and have the option to open multi-branded restaurants.http://www.yumfranchises.com/fran_process/qualify.asphttp://www.yumfranchises.com/hot/multibranding.asp
Long John Silver's TV Commercials
This video is actually two quick TV commercials for Long John Silver’s customizable meal combos featuring the Australian actor Andrew Lawton. Unlike normal fast food combos, these Long John Silver's combos allow you to choose the dishes you want. The first commercial features the basic customizable meal combo, and the second one features the customizable "feast" combo.
Step 1: Long John Silver's History
Long John Silver’s was founded in 1969. The name of the restaurant was inspired by a character from the novel Treasure Island by Robert Louis Stevenson. Long John Silver's claims to have invented the quick-service seafood restaurant. Today there are over 1200 Long John Silver's locations worldwide, 200 of which a part of Yum! Brands multi-brand restaurants. Since 2002 when Yum! Brands acquired Long John Silver's, the latter has seen most of its growth in the form of multi-brand restaurants. Long John Silver’s claims to provide fresh ingredients and an exciting alternative to boring fast food restaurants, mostly in the form of shrimp, chicken, and fish.http://www.longjohnsilvers.com/about/
Step 2: Long John Silver's Franchise Requirements
Yum! Brands prefers that you have experience in running a restaurant before applying for a franchise. They require you to open multiple stores.http://www.yumfranchises.com/fran_process/ideal.asp You must also have a net worth of at least $1,000,000 and liquid assets of at least $360,000.http://www.yumfranchises.com/fran_process/qualify.asp You are required to pay an initial franchise fee of $20,000, plus 5% of your gross receipts for royalties and another 5% for advertising.http://www.yumfranchises.com/fran_process/ljs_worksheet.asp?brand=ljshttp://www.yumfranchises.com/fran_process/faq.asp
Step 3: Long John Silver's Franchise Financing Alternatives
Unfortunately, Yum! Brands does not provide any financing in-house. However, third party financing can be had for the franchise fees, startup costs, equipment, inventory and office operations.http://www.entrepreneur.com/franchises/longjohnsilversrestaurantsinc/282541-0.html You may also qualify for an Small Business Administration loan.http://www.franchising.com/pressreleases/12966/
Disclaimer
The content in this page is not a substitute for professional financial advice. Please contact your financial adviser before using the information presented here.
