How To Market Offline

There's information all over the internet about how to market online, but what about marketing in the real world? This page provides tips and resources for getting the most offline exposure at the best possible price.

• Billboard advertising is a classic tried and true way to get your message out
• Due to their own profitability issues as well as the economy, it's likely you'll be able to negotiate the price down on newspaper advertising space
• Bench or bus station advertising is a lower cost alternative that still attracts the attention you're after
• All golf courses have a huge number of ways to integrate advertising into their businesses, but most course owners and managers don't make the effort to scope out every opportunity. Give some a call and make an offer for cart advertising or hole sponsorship - they might just take you up on it.

Newspaper advertising is a tried and true way to get results. Though circulation is down, so are the profits of newspaper publishing companies, so they should be much more willing to work with you for a good price than they may have been in the past. It's one of the easiest ways to target a specific community if the product or service you're offering is local, but it's also a great way to target other specific communities that may be further away.