Google AdSense is a free, revenue sharing service that puts advertiser links on the web pages of its users. Google pays users a part of what they earn from advertisers per visitor click. It's a great option for those that want to make money from their site without having to manually control and rotate the advertisements themselves. Learn how to increase your AdSense revenue and get more out of your efforts.

• CTR is the ratio of impressions of advertisements displayed on your site to actual clicks by visitors. If an ad shows on your page 200 times and 10 people click it, you have a 5% CTR.

• Tim Ong, of ezinearticles.com, recommends the paid services, Yahoo Search Marketing Tool and Keyword Country, for those willing to invest some money in finding the highest paying keywords.http://ezinearticles.com/?How-to-Increase-Your-Adsense-Revenue&id=11397

• If you find that you have some undesirable or inappropriate ads popping up on your page, Google does give you the option to block a certain amount of URLs.

• Looking for programs to assist you in finding useful keywords? Seochat.com shows you how to get the most out of Google's AdWords Keywords Tool as well as a helpful excel spreadsheet that he uses. http://www.seochat.com/c/a/Choosing-Keywords-Help/Increase-Your-AdSense-Revenue-Through-Keyword-Research/3/

The good news is that the AdSense service is simple to use for both veterans and beginners alike. Just by investing some extra time in fine tuning areas such as keywords, layout and content, you can boost your click through rate (CTR). This article will also give you information on how and where to market your site to gain useful traffic.

Picking the proper keywords is integral to Google's process of integrating ads that will be found interesting by your readers. Although this area will take the most experimentation and research, it is well worth the extra work.

• Resist the temptation to spam keywords on a page. It lowers the quality of the writing and annoys readers.
• All links are not equal. Some links pay substantially more than others. However, it isn't all that easy to find out how much a certain link will bring in before hand. Obviously, you can raise your total earnings by having higher paying links on your site. Look in the Tips Section' for suggestions on services that can help in this area.
• Use Google's AdWords Keywords Tool to pick the most efficient keywords.
• Keywords and content should be compatible.
• Place keywords in your titles as well as the body text.
• Don't be afraid to experiment with your keywords and refine them from time to time.

Often overlooked is the importance of ad placement, size and color. Most people today are victims of advertisement overload. So, it's important to incorporate the ads into your site seamlessly while placing them where they will have the greatest chance of being clicked.

Colors:

• Advertisement links and text should match your site's color scheme.
• Banner borders should be the same color as your page's background so that it blends in.

Layout:

• Place a 725 x 15 horizontal link ad unit under the header.
• Use a 336 x 280 or smaller ad under the headline of your article.
• For those with a lot of copy, add a small 125 x 125 ad in the body of your text.
• At the end of your content, place a 468 x 60 banner to have an extra chance to grab a visitor.
• Consider using only one or two units of ads per page. This will lower your chances of getting low payout ads according to Lowell Christensen of workathomedreams.com.http://www.youtube.com/watch?v=yw-Q4ecD8G8

For more appearance tips, read the How to Increase Your AdSense Click Through Rate page.

Informative content is the backbone of a well done, successful site. Once you entice people to your web page, you need to present them with the quality text that they expect to find there.

• Maintain a web site that has regularly changing, up-to-date information.
• Present useful, original articles that appeal to your readership.
• Try to establish a niche. Offer content that is exclusive to your site alone because of your unique set of skills and experiences.
• Don't set up a page with just affiliate links and zero content. Not only is it against the AdSense rules, but it will only irritate visitors who come to your site for information. Irritated users do not convert into clicks.

In order to get more clicks, you need more people viewing your work. It stands to reason that the more visitors you have, the greater the chance you have of turning their visit into a click. However, you don't want just any visitor.

You want people that fit the demographic of what you are offering. To attract this targeted audience, you need to market in the places that attract them. Whether it is a forum, another person's blog or a social networking site, become active in various communities. You can market your page by posting comments and offering resources while linking to your site all at the same time. Just make sure that you are giving useful, relevant information.