How to Increase Your AdSense Click Through Rate

  • In today's age of the blogger, many people are interested in getting the most out of their monetizing efforts. Google AdSense offers a free and easy way to earn money with your web page. Since you get paid by the click, the goal is to convert as many readers into ad clicks as you can. This article with show you how to increase your AdSense click through rate while maintaining the integrity of your site.

  • Tips

    • CTR is the acronym for click through rate.
    • Experiment with using a 728 x 90 banner instead of the 728 x 15 link ad unit at the top of your page. Of course, this will be more effective if you have a very small, minimalist header.
    • If you must have AdSense in your sidebar, opt for placing an ad in a left sidebar since people are more likely to ignore it if it's on the far right.
    • If you run a forum, you can get away with more banner ads. Try using the 728 x 90 one below the header and near the footer.
    • According to statistics, Google's open air color scheme leads to high CTR.

  • Introduction

    As any advertising executive will tell you, it takes time, patience and a bit of experimentation to find a successful marketing strategy. However, this how to will take some of the guess work out of the process for you. By picking the right colors, sizes and locations for your ads, you can greatly improve your click through rate.

  • Make it Relevant

    Most importantly, you must keep in mind that surfers want relevant content and resources. They often get annoyed when bombarded with ads that have nothing to do with the presented content. It's essential that you serve up the right advertisements by giving Google the proper information.

    • Make your page keyword rich while keeping the text readable and informative.
    • Never include keywords just because they are popular if they aren't relevant to your content.
    • Tricking someone to your site will most likely not turn into an ad click.
    • Content and keywords should always match.
    • Entice readers legitimately by providing ads that cater to their specific needs and wants.
    • Keep site up-to-date and fresh with frequently changing content.

  • Matching Color Schemes

    Surprisingly, some people make the mistake of trying to make their ad stand out too much. Yet, that is the opposite of what you should do. The last thing you want is for a user to look at your page as yet another irritating commercial. Your AdSense should flow in seamlessly with the design of your site.

    • Avoid garish colors at all costs.
    • Match the ad text and links with the overall color scheme of your site.
    • Give the borders on banners the same color as your page background.
    • Consider making advertiser links a light grey color.

  • Sizes and Locations That Work

    Another important issue is the size and location of the advertisements. You want the banners to be unobtrusive and have the appearance of blending in with the surroundings. Google offers a large range of size choices. However, some work better than others in key locations in the layout.

    Header Section: This is a great place for the 728 x 15 horizontal link ad unit. Generally, it's placed three lines below your header and three lines above your body text.
    Content Section: You can place a 336 x 280 or smaller ad beneath your content's headline with right side alignment with your text. If you have a long article, include a 125 x 125 one in the center of your article. Bloggers can even pepper their front page with more than one of these small sized ads.
    Footer Section: It's an excellent idea to offer up one last ad for your user to check out once they are done reading. A 468 x 60 banner works pretty well above the footer and under the end of the main body text.

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