How To Analyze Website Traffic

Traffic analysis is critical to the long term success of a website. Learning to determine where your traffic is coming from and what they are looking for on your site can help you provide better service and ultimately increase your overall income.
Tips
- Stay focused on why you are analyzing your traffic.
- Don't become distracted by some of the extra factors that many of the programs track.
- Remember that these numbers represent actual people all over the world that are visiting your web site. Knowing their actions while on your web site can be a real edge in shaping your business and maximizing your income.
- Self-discipline is a must. It is really easy to lose a whole day looking at your numbers and really not accomplishing anything.

Step 1:

Use the traffic tracking software that is typically included within your web hosting package. If you are unsure where it is located within your control panel area, contact your provider and ask for details on traffic tracking or traffic logs.
Step 2:

Review all of the parameters available. This will give you a good overview of who your users are.
Step 3:

Pay attention to the country of origin of your traffic. If the majority are coming from non-English speaking countries and your web site is written in English, you may want to consider other options to accommodate those users.
Step 4:

How long does each visitor stay at your site? It is critical to know if you are holding your users' attention, or if they are moving on because your site contains nothing of interest to them.
Step 5:

What is the inbound traffic source? If your traffic is primarily coming from a search engine or another organic link, you will want to know which of those sources are the most productive. Then you can focus on maintaining those links as well as developing similar inbound links from similar websites.
Step 6:

Separate the statistics for the known sources that were paid sources. Analyze this traffic entirely separately from your organic sources. Determine how effective your paid advertising and placement campaigns are and whether you should continue to allocate money to these resources based on the traffic as well as on the comparison to actual conversion and sales ratios.
How To Analyze Website Traffic Blogs
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  thetrafficweapon.com
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