Advertising in the Yellow Pages is still a successful way to advertise, despite the rise of online and TV advertisements. The advantage of using the Yellow Pages is that you will attract local customers. Read on to learn everything you need to know about how to advertise in the Yellow Pages.

If you're looking for a way to find new clients, advertising in the Yellow Pages is a great way to attract local business. In fact, studies show that 40 percent of consumers are likely to make a purchase based on a yellow pages ad. This may be because, unlike other forms of advertising, such as television or Internet advertising, which is often seen as an interruption, the audience you will reach through your yellow pages ad is actively looking to purchase the product or service you are advertising.http://www.youtube.com/watch?v=l3OXPw8Fxyw Advertising in the Yellow Pages is a simple process, so read on to learn how to buy and design a Yellow Pages advertisement.

Advertising in the Yellow Pages can help attract new customers. Competition is stiff so make sure your advertisement stands out by being efficient, enticing and organized.

• When buying an ad, you'll have to consider several factors, including:

1. Size.
   1. Double page ads.
   2. Full page ads.
   3. 3/4 page ads.
   4. Half page ads.
   5. Column ads.
2. Color.
   1. Black and white.
   2. Full color.
      • Color ads are more expensive than black and white ads.
   3. Monochrome.
      • An ad in a single color other than black, like red or blue.
      • The ad may have a white background (instead of yellow).
      • The purpose is to make your ad stand out, but is less expensive than full color.
3. Placement.
   • Ads are ordered by size then seniority. That means ads are placed in sections beginning with the largest ads (double page) to the smallest ads. Each ad section is then ordered by seniority, so that the newest ad is last.
4. Price.
   1. Keep in mind, you are buying a 12-month ad.
   2. You may be told the price in:
      1. Dollars per month.
      2. Dollars per week.
      3. Dollars per day.
   3. Contact your local Yellow Pages for a list of their prices and options.

• Once you decide on the size and color of your ad, it's time to design your advertisement. You want your Yellow Pages ad to stand out and draw customers to your business. Here are a few tips:

1. Keep your ad simple.
2. Make sure to include:
   1. Business logo.
   2. Business' name.
   3. Contact information.
   4. Headline.
   5. Brief description of your services (if you have space).
      • Tell consumers why they should call you and not your competition.
3. Be concise.
   • Use short sentences and simple words.
4. Emphasize important points using the principles of contrast and alignment.
5. Add graphics, if desired.
6. Most Yellow Page companies will help you design your ad for an additional price.
7. Proofread!

Advertising in the print version of your local pages has its advantages, including the fact that Yellow Pages advertising is often more effective than other forms of advertising, since potential buyers are actively looking to buy what you're offering.http://www.youtube.com/watch?v=l3OXPw8Fxyw However, you can expand your reach beyond the local market, gain national exposure, and reach buyers that may not receive the local Yellow Pages, but may be planning to visit the area and purchase your goods or services by also advertising in the online version of the Yellow Pages. In many cases, your local Yellow Pages will also have an online version of their publication, which may be linked to the national Yellow Pages database. When negotiating the terms of your print ad for the Yellow Pages, be sure to inquire about online ads as well. In many cases, you can purchase a package which will also include an online ad, or update your ad purchase to include an online ad.

Be sure that your online ad, like your print ad, includes engaging text and eye-catching images. Also be sure that the ad is in a high-quality format, and seek out the services of a professional graphic designer if you are not an accomplished designer yourself. As with your print ad, you'll want to make sure that your advertisement looks professional and stands out from the crowd.