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• Honda is a Japanese corporation that produces cars, motorcycles, and other engineering related products. Honda is Japan's second largest manufacturer of cars and the world's largest manufacturer of motorcycles. Honda is a multinational company with plants and subsidiaries located in the United States, Canada, Thailand, and many European countries.

• Company News

  On February 23, 2009, Honda announced that Takanobu Ito has been named their new chief executive. Ito is replacing Takeo Fukui, who will remain on the board as adviser.

• Fast Facts

  1. Based: Tokyo, Japan
  2. Founded: September 24, 1948
  3. Founder: Soichiro Honda
  4. Products: Cars, Trucks, Scooters, Motorcycles, ATV's
  5. Honda's ticker symbol on the New York Stock Exchange is HMC
  6. Honda builds over 14 million engines each year
  7. Honda Civic was introduced to the United States in 1972
  8. Owns the luxury brand Acura
  9. The first Japanese car maker to build a factory in the United States
  10. Chief Executive Officer: Takanobu Ito

• Models

  • Honda Accord
  • Honda Civic
  • Honda CR-V
  • Honda Element
  • Honda Fit
  • Honda Insight
  • Honda Odyssey
  • Honda Pilot
  • Honda Ridgeline
  • Honda S2000

• History and Quality

  Honda's first vehicles were scooters with mounted small motors, a cheap and fuel-saving transportation that Japan needed after its World War II defeat. The company began manufacturing cars in 1960, almost exclusively for Japanese consumers. During the next few decades Honda gradually expanded to international markets to become the world's fifth largest automaker.

  Honda cars enjoy the reputation of highly reliable vehicles that can run for decades without undergoing a single major repair. Honda's marketing strategy counts on the products' quality as the company's most valuable promotional asset. This leads to cutting down on commercials, especially for the American market, and relying almost entirely on positive word of mouth.

• Competitors

  Honda trails behind Toyota and is ahead of Nissan in production and sales in Japan. Its principal national competitors in the motorcycle industry include Suzuki, Kawasaki and Yamaha. According to 2008 reports, during that year Honda outsold most of its competitors in the United States because its efficient engines consume less of the expensive fuel.

• ASIMO The Humanoid Robot

  ASIMO, an abbreviation of Advanced Step in Innovative MObility, is Honda's astronaut-looking robot with the abilities to recognize and respond to sounds, motion and faces. The robot's purpose is to assist humans in preforming simple tasks. There are 46 ASIMO robots and some of them can be hired for the price of $166,000 a year.

• Related Mahalo Pages

  Acura | How to Buy a Car | How to Lease a Car

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