In 2011, the HomeAway Super Bowl ad depicts the Ministry of Detourism. The commercial, featuring a futuristic set, promotes the company's services; providing comfortable and private accommodations for travelers.http://www.watchsuperbowlads.com/homeaway-ministry-of-detourism-2011-super-bowl-xlv-commercial/ The 2010 HomeAway Super Bowl ad was a 'mock' movie trailer starring Chevy Chase and Beverly D'Angelo as the Griswolds. The pair played Clark and Ellen Griswold in the 1980s movie National Lampoon's Vacation and its sequels. The 2010 commercial for HomeAway was a 30-second advertisement that aired during the third quarter of Super Bowl XLIV. The commercial prompted viewers to visit HomeAway.com where a 15-minute mini-movie could be seen.http://www.adweek.com/aw/content_display/news/client/e3ie595ec28836e2d88b7dcd9cbd37ec15e

HomeAway is a leader in vacation rentals online. The agency enables an easy connection to be made between travelers, property managers and families wishing to rent their homes out. HomeAway.com represents vacation properties in 120 countries.http://www.homeaway.com/info/about-us/company-description Super Bowl XLV airs on CBS on February 6, 2011.http://www.watchsuperbowlads.com/homeaway-ministry-of-detourism-2011-super-bowl-xlv-commercial/

HomeAway arranged an exclusive agreement with Warner Brothers Consumer Products. HomeAway was able to use images of "the Griswolds" throughout their campaign, which included the HomeAway Super Bowl commercial, an Internet campaign and social network marketing, in 2010. In November 2009, it was reported that HomeAway bought a replica of the vehicle that the Griswolds drove in the National Lampoon's Vacation films to use for promotional purposes.http://www.adweek.com/aw/content_display/news/client/e3ie595ec28836e2d88b7dcd9cbd37ec15e

In addition to the HomeAway Super Bowl commercial starring Chevy Chase and Beverly D'Angelo, the company set up a free online video game called the "Griswolds Getaway Online Game." In the interactive game, players drive the Griswold's Wagon Queen Family Truckster and try to avoid luggage that falls from the sky. Players also have to try and stack items on top of the car and keep it there as they proceed to their vacation rental. The online "Griswold Getaway" game has five levels that must be completed.http://www.homeaway.com/info/media-center/press-releases/campaign_launch?cid=P_Super%20Bowl_T_G_Homeaway%20Super%20Bowl_Homeaway%20superbowl%20ad_E&ef_id=1094:3:s_e4669d88343a58353a634bf18ee125f7_4986214297:S2tmqtBbricAADOQUv0AAAkA:20100205003034