Heineken USA will aired a 30 second spot in selected local markets during the Super Bowl on February 1, 2009 as part of their $125 million "Give Yourself a Good Name" marketing campaign.MSNBC: Heineken Announces Debut of New Ad in Super Bowl (Jan. 28, 2009) New York Times: Is Star Power Enough to Sell Beer in Hard Times? (Jan. 19, 2009)

The spots featured actor John Turturro, who is known for his work in movies such as O Brother, Where Art Thou?, The Big Lebowski and Barton Fink.

The Give Yourself a Good Name campaign, which began on January 25, 2009, features actor John Turturro reciting statements about life and beer. Heineken says that the campaign "connects the values of our consumers, who strive to give themselves a good name through the opportunities they pursue and the brands they choose, with the values of our brand...."'MSNBC: Heineken Announces Debut of New Ad in Super Bowl (January 28, 2009)

"Every man is champion of his own legacy."metacafe Video: Official 2009 Heineken Super Bowl Spot (Time: 0:32)

"That which a man chooses to believe is his reality; that what a man chooses to drink is his destiny."metacafe Video: Official 2009 Heineken Super Bowl Spot (Time: 0:32)

This is not a beer; this is a sword. Wield it with honor."metacafe Video: Official 2009 Heineken Super Bowl Spot (Time: 0:32)

"The Super Bowl reaches our consumers directly, and we're excited to showcase our newest ad featuring John Turturro..."—Christian McMahan, chief marketing officer, Heineken USA.MSNBC: Heineken Announces Debut of New Ad in Super Bowl (January 28, 2009)

• Mahalo Answers: What do you think of the Heineken Super Bowl ad? M$1

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