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• Heatherette is an edgy New York design house run by Richie Rich and Travis Rains.

• Fast Facts

  1. Inspired by the New York club scene
  2. Began as an experimental art project in 1999
  3. Worn by Paris Hilton, Gwen Stefani, and Pamela Anderson

• The Look

  Leather, glitter, sequins, disco balls, cowboy hats, and rainbows are just some of the influences and inspirations behind Heatherette's quirky, wild, and edgy design line.

• The Buzz

  Gwen Stefani, Pamela Anderson, Mya, Kelis, Pink, Paris Hilton, and Aubrey O'Day are just some of the celebrities that are fans of the Heatherette line.

• The End of the Line?

  As of April 2008, The New York Daily News reported the following:

  "Sources say Richie Rich is working on a fashion line of his own, to be called Rox and Riley (after his dogs, natch). Rich is also said to want to move to Los Angeles, where he is considering music and TV projects to go with a book about club kids that he is writing.

  'Traver [Rains] is a great designer, and he was the one who really held it together,' says a pal. 'But he can't deal with Richie anymore.'"

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