Harry Potter Super Bowl Ad

Universal Orlando launched a major ad campaign during Super Bowl XVIL on February 7, 2010, touting its new Harry Potter theme park, the Wizarding World of Harry Potter. The Harry Potter Super Bowl ad aired during the first half of the game. It was the first in a series of advertisements aimed at luring Harry Potter fans to the theme park, which is slated to open in the spring of 2010.http://www.the-leaky-cauldron.org/2010/1/29/official-word-on-wizarding-world-of-harry-potter-theme-park-advertisement-high-res-screen-grab The exact opening date isn't known, though some speculate the park will be open by Memorial Day.http://www.freep.com/article/20100131/FEATURES07/1310318/1032/Features/Wizarding-World-of-Harry-Potter-opens-this-spring-at-Universal-Orlando

The 30 second Super Bowl commercial for Wizarding World invites guests to "truly be part of Harry Potter's world, where magic becomes real and excitement awaits at every turn." The clip shows two children flying on brooms exploring what appears to be Hogwarts Castle and Hogsmeade Village. There is a brief appearance as well by Daniel Radcliffe, the British actor who portrays Harry Potter.

The Wizarding World of Harry Potter is a massive 20-acre theme park which will be located in Universal's Islands of Adventure, between the Jurassic Park and Lost Continent attractions. The total cost to build the park has been estimated at $265 million.http://www.nytimes.com/2009/09/16/business/media/16harry.html?_r=1 http://blogs.orlandosentinel.com/features_orlando/2010/01/islands-of-adventure-fresh-pictures-of-wizarding-world-of-harry-potter-construction.html

The attractions at Wizarding World of Harry Potter will, as expected, revolve entirely around the Harry Potter books and movies. A massive Hogwarts Castle has been built, along with a recreation of Hogsmeade Village which will feature restaurants and shops (including a magic shop and a wand shop). Park guests will be able to sip butterbeer and purchase Quidditch supplies.http://www.freep.com/article/20100131/FEATURES07/1310318/1032/Features/Wizarding-World-of-Harry-Potter-opens-this-spring-at-Universal-Orlando