Hardee's

A subsidiary of CKE Restaurants, Hardee's is a fast food chain located primarily in the Eastern and Southeastern United States. Along with its West Coast sibling, Carl's Jr., Hardee's is the fourth largest fast food chain in the U.S.

Hardee's and Carl's Jr. partnered with My Coke Rewards in May of 2010 to reward customers with double the prizes. The campaign launched on May 24 at Hardee's locations across the nation. The rewards consist of My Coke Rewards points and a peel-off coupon for redemption on the next Hardee's or Carl's Jr. visit to receive a free item or a discount. The purchase of a large fountain drink is necessary to receive the special promotional cup with the peel-off coupon and the points.http://www.hardees.com/company/releases/carls-jr-hardees-partner-with-my-coke-rewards-to-make-everyone-a-winner/

Wilber Hardee opened the first Hardee's in Greenville, North Carolina in 1960. Within five months, he had his first franchisee. Today, the burger chain has spread throughout the Midwest and Southern United States. Known primarily for its biscuits, the company introduced the popular Thickburger line in 2003.

Within the first decade Hardees grew to be nearly 200 locations, with one located in Heidelberg, Germany. The famous Hardee's biscuits were introduced in the '70s, with a cinnamon raisin version added during the popularity of the singing California raisins in the '80s. Hardee's was purchased by CKE Restaurants, Inc. in the 1990s.

The release of the Monster Thickburger in 2003 created waves in the media for its 1,410 calorie, 107 grams of fat and 2,740 grams of sodium content. Nutritionists were considered with the products potential to contribute to an obesity epidemic in the U.S.

• McDonald's
• Wendy's
• Burger King
• White Castle
• Jack in the Box

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