Hard Tail Forever

    • Founded: 1991
    • Created by: Dick Cantrell
    • Headquarters: Santa Monica, California
    • Apparel sold worldwide
    • Began manufacturing a high end denim line in 2004
    • Grand opening of first retail store in Santa Monica’s Third Street Promenade in May 2005
    • Boutiques are light, bright and airy with a loft type feel
  • Hard Tail Forever clothing line, in Santa Monica California by Dick Cantrell in 1991, offers a wide array of high-end comfort and athletic clothes. Hard Tail Forever prides itself on having one of the best dying processes in the industry.
  • The Look

    Hard Tail Forever designs are high quality sportswear fashions with bright colors, and enduring shapes made to flatter the body. The roll down pants have become a company classic along with its premium tattoo designed T-shirts.
  • Company Philosophy

    "Always made in the U.S.A."

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