Jack Box, the Jack in the Box mascot, was hit by a car in a commercial that aired February 1, 2009 during Super Bowl XVIII. Jack was in "bad shape" at the end of the commercial, and status updates were available on his condition through the web site "Hang In There Jack". The saga of Jack's condition was expected to be unraveled over several weeks after the Super Bowl.
Quotes
"News alert: Jack Box, the fictitious chief executive of Jack in the Box, is in critical condition after getting slammed by a bus today. His last words before the tragedy were “breakfast all day and burger."" — Fast Food Maven
References
Fast Facts
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Last words before accident
"breakfast all day and burger"
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First commercial aired
February 1, 2009
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Network
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Length
30 seconds
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Fact:
Aired during Super Bowl XLIII
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Fact:
Jack in the Box mascot is a guy named "Jack" who has a styrafoam head
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Fact:
In the ad, Jack is walking in the city with a subordinate when he is hit by a bus
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Fact:
Jack's signature hat falls off when he is hit
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Commercial run time
30 seconds
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Fact:
Commercial directs viewers to the Web site hangintherejack.com
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Fact:
Hang in there Jack crashed due to traffic overload after commercial aired
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Fact:
