The Fox network service campaign Green It Mean It began in earnest in April 2008, to coincide with Earth Day on April 22. Fox celebrities from House, Bones and Back to You will offer eco-friendly advice. The promotion is an initiative by Rupert Murdoch, the owner of Fox's parent company, News Corp. Earth Day has been set aside to promote and bring awareness to the Earth's environmental issues including; air pollution, loss of open land, pesticides, wildlife extinction and global warming. Fox is promoting a contest, "Are You Smart Enough to Save the Planet?", whereby contestants who submit three earth-friendly tips, are eligible to win a Nintendo DS Lite and the Nintendo game "Eco Creatures: Save The Forest." The winners will be announced during a two hour special of Are You Smarter Than a 5th Grader? on April 24th at 7/6c.
Fast Facts:
- Network Fox
- Celebrities: Kelsey Grammer, Omar Epps, Emily Deschanel, Lisa Edelstein and Fred Willard
- Began due to Rupert Murdoch's interest in global warming
Fast Facts:
Network Fox
Celebrities: Kelsey Grammer, Omar Epps, Emily Deschanel, Lisa Edelstein and Fred Willard
Began due to Rupert Murdoch's interest in global warming
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The Fox network service campaign Green It Mean It began in earnest in April 2008, to coincide with Earth Day on April 22. Fox celebrities from House, Bones and Back to You will offer eco-friendly advice. The promotion is an initiative by Rupert Murdoch, the owner of Fox's parent company, News Corp. Earth Day has been set aside to promote and bring awareness to the Earth's environmental issues including; air pollution, loss of open land, pesticides, wildlife extinction and global warming. Fox is promoting a contest, "Are You Smart Enough to Save the Planet?", whereby contestants who submit three earth-friendly tips, are eligible to win a Nintendo DS Lite and the Nintendo game "Eco Creatures: Save The Forest." The winners will be announced during a two hour special of Are You Smarter Than a 5th Grader? on April 24th at 7/6c.
Green It Mean It Blogs and Commentaries
Google Blog Search: Green It Mean It
Emily Deschanel Web: Fox Launches Green Campaign (April 16, 2008)
Spiritual Media Blog: Fox Goes Green (April 16, 2008)
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