Vezzoli has previously been involved with "a play that was never going to run, a trailer for a movie that was never going to be produced and election ads for candidates that were not actually running for office."Dazed Digital: Dazed Digital: Francesco Vezzolis Greed Online Premiere (February 6, 2009)

• "Don't you hate the over-produced, over-styled, ridiculously unrealistic fragrance commercial that insist upon portraying life as if it were based solely upon how you smell? Don't you wish, for once, a Fragrance commercial would do something interesting like...oh...show a cat fight between Natalie Portman and Michelle Williams?"—Ad RantsAd Rants: Catfight For Greed Perfume (February 9, 2009)

• "For his contemporary update of the Rigaud perfume bottle, Vezzoli called on fashion photographer Francesco Scavullo to capture his moment in drag. A short commercial for the perfume directed by Roman Polanski stars Natalie Portman and Michelle Williams duking it out over a bottle of the fragrance."—International Herald TribuneIHT: Greed in Rome: the Perfume (February 9, 2009)