Karl Lagerfeld, a renowned fashion designer who has worked with Chanel, H&M; and Fendi, makes an animated appearance as a non-playable character (NPC) in the action video game Grand Theft Auto IV. Lagerfeld plays a radio host/DJ in the game, speaking and playing music on the "K109 The Studio" radio station. Players can hear Lagerfeld by getting into a car in the game and turning the radio to the appropriate station.

1. "They are the games of our times." [GTA] games in a way changed the world."
2. They had written a politically incorrect dialogue. I loved it, [particularly] in a time when everybody wants to be so politically correct when they talk.
3. "Music is part of the life of fashion, too. Through the famous sound stylist Michel Gaubert, I'm very much 'au courant' and know what's going on."
4. "I prefer to be in a video than to play with it. I would love to be a very nasty, politically incorrect character." NYMag.com: Karl Lagerfeld ... Video-Game Character