• The term, Gossip Girl Style, is a marketing phrase referring to the clothes worn on, and sold through, the CW network TV series, Gossip Girl. The series, based on a series of novels by Cecily von Ziegesar, features wealthy young socialites on Manhattan's Upper East Side.

  The show employs an innovative marketing technique: Its website features a virtual shopping mall with the clothes that the characters are shown wearing on each episode. Featured labels include Marc Jacobs and American Apparel.

• Fast Facts

  1. Product advertisements woven into the show's scripts are called "content wraps"
  2. To create buzz, The CW organized Gossip Girl viewing parties at 20 sorority houses

• Quotes

  "Students at elite [New York City] schools who are familiar with the "Gossip Girl" books, penned by Cecily von Ziegesar, say that while the series exaggerates the amount of partying and the lack of parental involvement in their lives, it is accurate in its portrayal of shopping — not only in the amount of money their peers spend on clothing, but also regarding their proclivity for designer labels"—Gabrielle BirknerThe New York Sun: Gossip Girl

• Related Pages on Mahalo

  Gossip Girl | Gossip Girl Reviews | Gossip Girl Quotes | The CW Juicy Couture | Lacoste | Ralph Lauren | Coach Leather Goods | Lorick | Tory Burch | BCBG | Abaete | New York City | Penn Badgley | Taylor Momsen | Leighton Meester | Chace Crawford | Blake Lively | The Hills Fashion | Ugly Betty Style | Gossip Girl Soundtrack | Gillette True Blood

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