Google Analytics is a service provided by Google that tracks web statistics.
Some of Google Analytics features include tracking how users found a site by listing referral traffic from search engines, tracking what keywords were searched, how a site was explored, displays what links were clicked on and how long users were on the site. Google.com: What is Google Analytics?
Google Analytics is also integrated with AdWords. AdWords is used to create pay-per-click and targeted advertisements on sites for specific keywords. This feature is most helpful for internet marketing.
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Fast Facts
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Developed by Google
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Launched
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Contains over 80 reports
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Tracks web traffic, site visits and keywords
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Reports and settings are available through the Analytics tab
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Requires a Gmail account to log in
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Fully integrated with AdWords
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Google Analytics does not share it's information
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