Go Daddy Super Bowl Ad

Categories: Entertainment | Super Bowl | TV
  • Domain registar and web hosting company Go Daddy prepared four different ads, all starring spokeswoman and IndyCar racer Danica Patrick, for Super Bowl XLIV in February of 2010. Most of these ads were released on to YouTube prior to the game. Only two of the ads, entitled "Spa" and "News," aired during the game on February 7.http://www.theautochannel.com/news/2010/02/03/464305.html Both ads encourage viewers to log on to GoDaddy's website in order to view the too-hot-for-TV conclusions.

    Two other ads did air and can only be seen online. The first, "Lola," tells the story of a former NFL athlete who retired and started an online lingerie business. The ad was banned by CBS. According to GoDaddy CEO Bob Parsons, the network informed the company that the ad "had the potential to offend some viewers," though did not specify what specific content was unacceptable.http://mashable.com/2010/01/29/godaddy-lola-super-bowl-ad/

    A second ad, "Movies," was also pulled from the Super Bowl 2010 line-up. This time, GoDaddy was made aware of some legal issues relating to the use of images from popular films in the ad.http://www.i4u.com/article30603.html

  • 2009 Super Bowl Campaign

    Despite the economic crisis, Go Daddy continued their tradition of airing controversial, often racy, ads during Super Bowl XLIII in 2009. Go Daddy CEO and founder Bob Parsons said that, unlike years past, the company had pre-approved their ads with Super Bowl network NBC. (Both pre-approved ads feature Indy driver and Go Daddy spokeswoman Danica Patrick).Phoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)

    The winning ad of the two was chosen by a vote on the company website. The audience picked the "Shower" commercial.

  • Quote

    Viewers have come to expect our edgy Internet-Only versions on Super Bowl Sunday and this year’s online video really pushes the envelope.—Go Daddy CEO and founder Bob Parsons.Phoenix Business Journal: Go Daddy to carry Internet only... (January 27, 2009)

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