Professional race car driver Danica Patrick has appeared in several ads for the Internet domain name registration company Go Daddy. Go Daddy CEO and founder Bob Parsons reports that the company has had two ads featuring Patrick pre-approved by NBC to air during Super Bowl XLIII on February 1, 2009. Go Daddy was only supposed to air only one of the pre-approved Super Bowl ads, ,but both were shown.
During the 2008 Super Bowl, on February 3, 2008, Patrick appeared in the Go Daddy ad "Spot On". She's also appeared in Super Bowl commercials for GoDaddy in 2010, and will appear again in 2011. Videos for these ads are both below.
Go Daddy — "Big Reveal" Super Bowl Ad
Go Daddy — "The Contract" Super Bowl Ad
2011 Super Bowl Commercials
GoDaddy released a 2011 Super Bowl teaser commercial, titled "The Contract. The short commercial spot shows GoDaddy Girls Danica Patrick and Jillian Michaels arguing over a proposed commercial shoot for GoDaddy. The girls are seen arguing, saying the scene would be "over the top". The spot ends with the two GoDaddy Girls walking through the commercial set, without clothing. Although you cannot see anything on the girls except their shoulders up, most would consider it a successful teaser.
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Viewers have come to expect our edgy Internet-Only versions on Super Bowl Sunday and this year’s online video really pushes the envelope.—Go Daddy CEO and founder Bob ParsonsPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
Go Daddy Danica Patrick Super Bowl Ad Videos
Go Daddy Danica Patrick Super Bowl Ad
In the video above, we see race car driver Danica Patrick getting a massage, saying, "I really need this". The masseuse then recognizes Patrick, and asks the celebrity if she thinks the girl had what it takes to be a GoDaddy girl. The shot ends with the masseuse tearing off her shirt, exposing a GoDaddy tank top underneath.
Go Daddy Danica Patrick Super Bowl Ad Videos
Go Daddy Danica Patrick Super Bowl Ad
The ad above shows race car driver and GoDaddy girl Danica Patrick being interviewed by two attractive, female news anchors. The subject of the interview is a commercial, one that features Danica Patrick that's apparently "Too Hot for TV". The GoDaddy Super Bowl ad closes with the news anchors removing their overshirts, and a promise to see more on GoDaddy.com
References
Fast Facts
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Fact:
Go Daddy will advertise during Super Bowl XLIII on February 1, 2009Phoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
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Cost of
30 ad during Super Bowl XLIII is estimated at $3 million
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Fact:
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Fact:
Patrick is a professional race car driver
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She is also a spokeswoman for GoDaddy.com
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"Shower" features Patrick alongside three college studentsPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
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Fact:
The final ad selection was made via a vote on the Go Daddy websitePhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
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Fact:
Go Daddy will continue the tradition of releasing Internet-only versions of their Super Bowl adsPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
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Fact:
Go Daddy Super Bowl ad "Spot On" was rejected 10 times by Fox
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Fact:
"Spot On" features Indy driver Danica Patrick
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Estimated cost of
30 Super Bowl ad in 2008: $2.7 million
