-->

• Professional race car driver Danica Patrick has appeared in several ads for the Internet domain name registration company Go Daddy. Go Daddy CEO and founder Bob Parsons reports that the company has had two ads featuring Patrick pre-approved by NBC to air during Super Bowl XLIII on February 1, 2009. Go Daddy was only supposed to air only one of the pre-approved Super Bowl ads, ,but both were shown.

  Last year, Patrick appeared in the Go Daddy ad "Spot On", which aired during Super Bowl XLII on February 3, 2008.

• Fast Facts

  1. Go Daddy will advertise during Super Bowl XLIII on February 1, 2009Phoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
  2. Cost of: 30 ad during Super Bowl XLIII is estimated at $3 million
  3. Go Daddy has already pre-approved two adsPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
  4. Patrick is a professional race car driver
  5. She is also a spokeswoman for GoDaddy.com
  6. Danica Patrick is featured in both pre-approved adsPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
  7. "Baseball" is a parody of baseball's steroid scandalPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
  8. "Shower" features Patrick alongside three college studentsPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
  9. The final ad selection was made via a vote on the Go Daddy websitePhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
  10. Go Daddy will continue the tradition of releasing Internet-only versions of their Super Bowl adsPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)
  11. Go Daddy Super Bowl ad "Spot On" was rejected 10 times by Fox
  12. "Spot On" features Indy driver Danica Patrick
  13. Estimated cost of: 30 Super Bowl ad in 2008: $2.7 million

• Quote

  Viewers have come to expect our edgy Internet-Only versions on Super Bowl Sunday and this year’s online video really pushes the envelope.—Go Daddy CEO and founder Bob ParsonsPhoenix Business Journal: Go Daddy to carry Internet... (January 27, 2009)

  
  

  
  

Categories

• View History
• Discuss on the Message Board
• Embed this Page
• Share this page