Glaceau is a beverage company founded in 1996 by J. Darius Bikoff. While Glaceau sells bottled water in a competitive market, their innovative marketing tools and enhanced water concepts have made Glaceau an extremely popular brand to health-conscious consumers.
About VitaminWater
VitaminWater is vapor distilled, deionized water by reverse osmosis. Marketed as a vitamin-fortified water, it contains Vitamins C, B3, B5, B6, B12, and Vitamin E. The water also contains crystalline fructose, citric acid, and electrolytes.
Making SmartWater Smart
SmartWater is vapor distilled bottled water with added electrolytes that include calcium chloride, magnesium chloride, and potassium bicarbonite.
References
Fast Facts
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Fact:
Makers of VitaminWater, SmartWater, VitaminEnergy, and FruitWater
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Fact:
Company based in Whitestone, New York
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May 2007
Coca-Cola bought Glaceau for $4.6 billion
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Fact:
Glacéau's slogan is "hydrate responsibly"
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Fact:
50 Cent has a drink with company called "Formula 50"
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Fact:
Carrie Underwood endorses Glaceau
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Fact:
Jennifer Aniston is the spokeswoman for SmartWater
