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Glaceau is a beverage company founded in 1996 by J. Darius Bikoff. While Glaceau sells bottled water in a competitive market, their innovative marketing tools and enhanced water concepts have made Glaceau an extremely popular brand to health-conscious consumers.
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Fast Facts
- Makers of VitaminWater, SmartWater, VitaminEnergy, and FruitWater
- Company based in Whitestone, New York
- May 2007: Coca-Cola bought Glaceau for $4.6 billion
- Glacéau's slogan is "hydrate responsibly"
- 50 Cent has a drink with company called "Formula 50"
- Carrie Underwood endorses Glaceau
- Jennifer Aniston is the spokeswoman for SmartWater
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About VitaminWater
VitaminWater is vapor distilled, deionized water by reverse osmosis. Marketed as a vitamin-fortified water, it contains Vitamins C, B3, B5, B6, B12, and Vitamin E. The water also contains crystalline fructose, citric acid, and electrolytes. -
Making SmartWater Smart
SmartWater is vapor distilled bottled water with added electrolytes that include calcium chloride, magnesium chloride, and potassium bicarbonite. -
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The Mahalo Top 7
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Official Site: Glaceau
glaceau.com -
Amazon.com: Buy Glaceau Beverages
amazon.com -
Wikipedia: Glaceau
en.wikipedia.org -
The Wall Street Journal: Coke, Chasing Rival, Sets Drink Deal
online.wsj.com (May 26, 2007) -
YouTube: 50 Cent Vitaminwater Commercial
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Calorie Count: Glaceau
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BevNet: Glaceau Vitamin Water
bevnet.com
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Official Site: Glaceau
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Glaceau on Twitter Powered by Twitter
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#Coke lauches Glaceau Vitaminwater in the mainland... for USD$6 per bottle! They are aiming for Chinese trendsetters. http://bit.ly/ls3qa
@Starcom_China | November 12, 2009 03:29 AM -
Coca-Cola is going after Chinese trendsetters with Glaceau Vitaminwater, its most sophisticated beverage. http://CokeURL.com/pehm
@Kenth | November 12, 2009 02:38 AM -
Grilled chicken salad and a Glaceau Smartwater is dinner for me tonight..What makes this water smarter than other waters?!?
@vjr126 | November 12, 2009 02:35 AM -
Tried the Glaceau Vitamin Water XXX (acai-blueberry-pomegranate), pretty tasty drink. ;)
@bradmccall | November 12, 2009 12:08 AM -
Sitting at home enjoying a glaceau smart water and classical music. The older I get the more it soothes my soul (both water and music)!
@kathysykes | November 11, 2009 05:34 PM
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Glaceau on Amazon | View All
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Glaceau Vitamin Water Variety 20/20oz - $23.65
Vitamin Water Variety pack 20 oz bottle 20 ct Flavor Assortment: 4 - Power C 4 - Essential 4 - Revive 4 - Focus 4 - Energy
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Glaceau Vitamin Water XXX - 24 20oz Bottles - $29.95
Vitaminwater XXX is named for its triple antioxidants formula, which specifically refers to the acai, blueberry, and pomegranate flavors that make up the brand. While the product contains no juice, it does use fruit extracts to derive its p...
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Glaceau revisited: examining Tata's investment in Energy Brands, which seems to have paid off handsomely.(WORD FROM WALL STREET)(Company overview): An article from: Nutraceuticals World - $9.95
This digital document is an article from Nutraceuticals World, published by Rodman Publishing on July 1, 2007. The length of the article is 674 words. The page length shown above is based on a typical 300-word page. The article is delivered...
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Vitamin Water, Balance Cranberry-Grapefruit, 20 Oz. / 24PK - $24.99
FLAVOR: Balance Cranberry-Grapefruit SIZE: 20 Oz. <P> PACKAGING: 24 PK
Amazon
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