Gillette makes 18 different variations of Gillette shaving cream. Originally introduced into the market by the Gillette Company, this line of shaving cream is currently owned, manufactured an distributed by Procter & Gamble.

Gillette shaving creams are branded and marketed under three distinct brand sets. The "Classic" brand set, which has three brand variations; the "Series" brand set, which has eight brand variations; and the "Fusion" brand set, which has 7 brand variations.http://www.gillette.com/en-US/#/products/Preps_Aftershaves/en-US/index.shtml/

Having such a large collection of shaving creams, Gillette is able to offer customers a wide range of products to suit different tastes and needs. Gillette shaving creams come in both foam and gel formats. Specialized creams for sensitive skin, moisturizing formulas and deep cleansing formulas, scented and unscented variations are also available. In rating Gillette shaving creams, the website, AskMen.com stated, "Gillette meets the demands of one audience with similar needs but different preferences."http://www.askmen.com/fashion/grooming/gillette-shaving-cream.html

Gillette cross-markets other products such as razors and after shave lotions in conjunction with its shaving cream brands. The Gillette brand can be seen advertised frequently during television coverage of a wide range of sporting events.

Gillette backs its products with research and has a long history of razors based on scientific study. The next generation in shaving gel, according to the Gillette website, has a proprietary blend of hydrating emollients and lubricating ingredients which create a protective blanket. By softening the facial hair and hydrating the skin beneath, Gillette avoids tugging the hair and provides a smoother glide for the blade.http://www.gillette.com/en/us/products/gillette-science.aspx

These can be followed with the next generation of after shaves, which are non-greasy and contain cooling agents, moisturizers and skin calmers. These are quickly absorbed to help seal in the natural moisture of the skin.http://www.gillette.com/en/us/products/gillette-science.aspx

The Gillette Company was originally founded in 1895, in Boston, Massachusetts. Originally a manufacturer of safety razors, by 1908, Gillette had expanded the use of its trademarked name to shaving soaps and shaving lathers.

Procter & Gamble purchased the Gillette Company in 2005. In 2007, Procter & Gamble stopped operating Gillette as a wholly owned subsidiary and absorbed its existing line of products into its Procter & Gamble Beauty Division. Since then, products such as Gillette shaving cream are merely brands under the Procter & Gamble umbrella of products.