General Motors will return to advertising in the 2011 Super Bowl. After a two year absence, GM will pay up to $3 million per ad compete with the seven other automakers that have bought Super Bowl XLV advertising.http://adage.com/article?article_id=147479 http://money.cnn.com/2011/01/11/news/companies/gm_super_bowl_ad/ For 2011, GM will only feature the Chevrolet brand, before, during and after the game.http://money.cnn.com/2011/01/11/news/companies/gm_super_bowl_ad/ GM will be one of the companies running the 20 ad spots purchased by car makers for the Super Bowl, which represent one third of the 63 spots.http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3i685a5fab231b85c0c63a6ec6e918182b?pn=1 Other automakers that will be in the mix are Mercedes-Benz, Hyundai, Chrysler, BMW, and Audi.http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3i685a5fab231b85c0c63a6ec6e918182b?pn=1

GM is coming back from a bankruptcy in 2010. According to executives, GM is feeling the pressure to show consumers that they are a new company.http://www.reuters.com/article/idUSTRE70B6IH20110112?pageNumber=2 GM returned to public trading in November of 2010, after a government funded reorganization.http://www.reuters.com/article/idUSTRE70B6IH20110112?pageNumber=2 GM has paid for five ads for the Super Bowl, at least two of which will be featured during the game. Others will be seen in pre- and post-game productions.http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3i685a5fab231b85c0c63a6ec6e918182b?pn=1 http://online.wsj.com/article/SB10001424052748703791904576075821849674268.htmlIn the past, GM has spent over $80.5 million on Super Bowl advertising.http://online.wsj.com/article/SB10001424052748704726104575290470563933994.html

Generally Motors, sometimes referred to as GM, is an American company that has been in business since 1908.http://www.gm.com/corporate/about/ It is headquartered in Detroit, Michigan.http://www.gm.com/corporate/about/ GM cars, which include the brands Buick, Cadillac, Chevrolet, FAW, GMC, can be found all over the world. The company produces cars and trucks in 31 countries and its largest national market is China.http://www.gm.com/corporate/about/ Daniel F. Akerson is the chairman and chief executive officer of the company. Christopher P. Liddell is one of three vice-chairmen and the Chief Financial Officer.http://www.gm.com/corporate/about/officers.jsp

GM has made an advertising commitment with NBC network to be the only domestic automaker in the line up for the 2012 Olympics in London.http://detnews.com/article/20110115/AUTO01/101150323/GM--Chrysler-buy-pricey-Super-Bowl-ads-as-outlook-climbs The games, scheduled for July 27 to Aug. 12, 2012, will feature Chevrolet and Cadillac ads. ""We have so much to say right now," said Kevin Mayer when the Super Bowl and Olympic ads were announced.http://detnews.com/article/20110115/AUTO01/101150323/GM--Chrysler-buy-pricey-Super-Bowl-ads-as-outlook-climbs