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- Airs: February 1, 2009
- Network: NBC
- Length: 30 Seconds
- Super Bowl XLIII
- Cost of ad: between $2.4 and $3 millionMy Fox Memphis: Super Bowl Ads Promise Glitz, Guffaws, Groans (January 31, 2009)
- Previous Super Bowl commercial: 1981Wall Street Journal: GE Takes Out Rare Super Bowl Ad to Tout Smart-Grid Technology (January 22, 2009)
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General Electric (GE) aired a new commercial during Super Bowl XLIII on February 1, 2009. The ad featured the scarecrow from The Wizard of Oz singing "If I Only Had a Brain" and showcased their new "Ecomagination" campaign.
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The Commercial
The General Electric ad will feature a computer generated Scarecrow singing "If I Only Had A Brain" from The Wizard of Oz. The commercial is to promote GE's new "Smart Grid" technology, which makes power grids more efficient by using computers. They have incorporated President Barack Obama's theme of new ways to harness and use energy, naming their new project "Ecomagination." GE will release both print and digital ad campaigns along with the Super Bowl commercial.Wall Street Journal: GE Takes Out Rare Super Bowl Ad to Tout Smart-Grid Technology (January 22, 2009)
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GE Super Bowl Ad
- Mahalo Answers: What do you think of the GE Super Bowl ad?
- YouTube Video: General Electric Super Bowl Commercial (Time: 0:34)
GE Super Bowl Ad Questions
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What do you think about the new GE Super Bowl ad? 2 AnswersI think it's very clever, creative and imaginative. I like how GE uses the Wizard of Oz's "If I Only Had a Brain" to demonstrate their smart grid technology. ... read more
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Which of the five finalist Doritos Super Bowl Ads do you like the best? 2 AnswersI'm not a big football fan, so for me Super Bowl ads are the best part of the Super Bowl. And sadly, none of the five finalist Doritos ads seem really great. Bu... read more
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