On August 21, 2008, The Associated Press reported that Hallmark was introducing a line of same-sex marriage greeting cards.Brietbart: Now on the Hallmark aisle... (August 21, 2008)
Quotes
"These new wedding cards were created in direct response to consumers' desires to have cards that include specifically tailored language and images for same-sex marriages or civil unions. It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another."—Hallmark statementgaywired.com: Hallmark Aims for Gay Market... (August 21, 2008)
"Hallmark is jeopardizing its brand as a family-friendly company. Customers used to be able to trust Hallmark to produce quality products that were safe for all ages. Now parents will need to steer their kids from Hallmark's section of the greeting card aisle and away from its previously heartwarming movies for fear that they too will push homosexual messages."—Wendy Wright, President of Concerned Women for AmericaChristian News Wire: Sending the 'Very Best'?
References
Fast Facts
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Fact:
The four different designs of gay marriage cards will be widely available by 2009Brietbart: Now on the Hallmark aisle... (August 21, 2008)
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Fact:
Same sex marriage is legal in the states of California and Massachusetts
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Fact:
The designs and language used in the cards is neutral to make them applicable to different types of ceremoniesBrietbart: Now on the Hallmark aisle... (August 21, 2008)
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Fact:
Approximately 120,000 same-sex couples will marry in California by 2012, according to a UCLA School of Law estimateBrietbart: Now on the Hallmark aisle... (August 21, 2008)
