-
- Men: Father and a deli worker
- Product: Heinz Deli Mayo
- Slogan: "Mayo with a New York Deli flavor"
- Agency: AMV BBDO
- First Heinz ad from AMV BBDO
- Complaints: Over 200
- ASA may investigate complaints
- Pulled on: June 20, 2008
-
-
A British advertisement for Heinz Deli Mayonnaise, in which two men are shown kissing, has been pulled after more than 200 complaints to the UK's Advertising Standards Authority. Gay organizations have threatened to boycott Heinz for pulling the advertisement.
-
The Advertisement
A young boy comes down to a kitchen and refers to the person in it as "mum". When "mum" turns around, it is revealed that it is a Robert DeNiro-esque New York City-accented man in a deli uniform. The deli man preps sandwiches for the boy and his sister, who continue to refer to the deli man as "mum". The father comes down the stairs and says, "See you tonight, love." The deli man says, "Ain't you forgettin' somethin'?" The father briefly kisses the deli man on the lips.The Controversy
Complaints said the advertisement was offensive and inappropriate for children. Dissenters argue that, since the ad was not allowed to be shown during children's viewing hours (mayonnaise is considered too unhealthy to advertise to children), the complaint about children is not valid. They also argue that the advertisement was not showing a gay couple - it was showing that the product, "Heinz Deli Mayonnaise", was so authentically flavored that it would make "mum" seem like an authentic deli worker.
-
Gay Heinz Ad Questions
-
How did Marvin Gaye die? 2 AnswersHe was shot and killed by his father the night before his 45th birthday. They had a troubled relationship throughout Gaye's life. ... read more -
What is the track record of Tyson Gay? 4 AnswersHe got 1st place in these world races: World Championships 2007 Osaka 100 m 2007 Osaka 200 m 2007 Osaka 4x100 m relay World Athletics Final 2005 Monaco ... read more -
What is the stride length of Tyson Gay? 1 AnswerIt takes Tyson Gay 45 strides to run 100 meters according to this article: http://www.nytimes.com/2008/06/28/sports/olympics/28sprinters.html That means his ave... read more
-
"Man crushes" are still considered gay. Right? 3 AnswersNope, a "man crush" is not usually considered gay at all. Far from a romantic feeling, a "man crush" is usually when one man idolizes a man to a great extent - ... read more
view more questions...
-
-
Gay Heinz Ad Opinion and Commentaries
- The Guardian: Zoe Williams: Outraged, but lazy (June 25, 2008)
About this page
-
Page Views0
No one is currently managing this page.
This page currently has no vertical manager.
