The Pepsi brand, which owns Gatorade, aired a commercial named "What G Means" during the Super Bowl XLIII in 2009. It featured various athletes including Tiger Woods giving their version of what "G" means to them.

Gatorade began its What's G campaign during the Rose Bowl, teasing consumers with the question, "What's G?" Reportedly, the two ads that were prepared for Super Bowl 43 to continue the campaign, describing G in more detail.Market Watch: Gatorade Connects to 'G' in Super Bowl Effort (January 30, 2009) One featured Lil Wayne, defining G as the "heart, hustle and soul of the game".YouTube Video: "What's G?" Gatorade Commercial (Time: 1:00) Both ads were aimed at directing the audience to a new online sports and entertainment network that was launched by Gatorade.Market Watch: Gatorade Connects to 'G' in Super Bowl Effort (January 30, 2009)

Gatorade is a non-carbonated sports drink intended to rehydrate and to replenish the carbohydrates and electrolytes depleted during exercise. It was created because the coach for the University of Florida was frustrated that his team was not performing well due to heat during the summers. Dr. Robert Cade and his team found a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice, which worked well to keep the players hydrated, allowing them to win the first Orange Bowl. Because the drink was inspired by the Florida Gators, they named it Gatorade.

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• Market Watch: Gatorade Connects to 'G' in Super Bowl Effort (January 30, 2009)

• Canada.com: Pepsi Going Down to Wire with Super Bowl Ad Choice (January 28, 2009)

• Ad Gabber Video: Possible Gatorade Commercial for Super Bowl (January 27, 2009)

• YouTube Video: "What's G?" Gatorade Commercial (Time: 1:00)