Gap

Gap, Inc. is a recognizable American clothing and accessories retailer, whose first store was opened in San Francisco, in the summer of 1969, by Doris and Don Fisher.

Today, with five of the most recognized clothing brand in the world - Gap, Old Navy, Athleta, Banana Republic and Piperlime, Gap Inc. is known as one of the world's largest specialty retailers. Gap Inc. has over 3,100 stores worldwide and It's fiscal revenues in 2009 were $14.2 billion.http://www.gapinc.com/public/About/about.shtml

Gap
The Gap brand offers such wardrobe essentials as T-shirts, hoodies, pants and denim. It also includes the Gap, GapKids, babyGap, GapMaternity and gapbody labels.

"Gap has become a cultural icon by offering clothing and accessories rooted in cool, confident and casual style to customers around the world."http://www.gapinc.com/public/OurBrands/brands_gap.shtml

Old Navy

Old Navy has been bringing trendy and fashionable clothing and accessories to the family for over ten years while providing great value in their pricing. The clothing has a vibrant and unique look at an affordable price. With weekly specials advertised in a fun way, the Old Navy store strives to bring fun and energy to clothes shopping. "..still the place to go for the latest fashion at amazing prices."http://www.gapinc.com/public/OurBrands/brands_on.shtml

Athleta Athleta garments are designed by women athletes, for women athletes. Intended to fit the physique of the female athlete they have feminine designs and fits. "..it's fashioned to take on your entire active lifestyle, from the daily runaround to the furthest off-grid adventures."http://www.gapinc.com/public/OurBrands/brands_athleta.shtml

Banana Republic

Banana Republic provides a high fashion, quality line of clothing for both men and women. Gap acquired Banana Republic in 1983 and transformed the brand into a more sophisticated line of clothing. With accessories and shoes that will allow the wearer to be comfortable and chic in the work place or in a more casual setting. There are personal care items and intimate apparel as well in this luxury brand. Each season brings the latest collections of the finest fabrics and quality from the designers and places it in a more approachable shopping experience. "..From work to casual occasions, Banana Republic offers uncomplicated style."http://www.gapinc.com/public/OurBrands/brands_br.shtml

Piperlime

Piperlime is an online shoe and handbag shop. With 24 hour access and free shipping, Piperlime carries over two hundred brands including the most desirable designers. The website has guest fashion Editors to assist you in choosing from all the designers and the latest trends and styles. With designer merchandise from names like Juicy Couture and Marc Jacobs, this one website offers discounts and Luxury in one place. "..exclusive contributions from guest editors like celebrity stylist Rachel Zoe keep you in fashion and in the know."http://www.gapinc.com/public/OurBrands/brands_pl.shtml

1. 1969: First store opens in San Francisco
2. 1970: Second store opens in San Jose
3. 1974: "Fall into the Gap" campaign debut
4. 1976: Gap goes public
5. 1986: First GapKids store opens
6. 1989: First Canadian store opens
7. 1990: babyGap debuts
8. 1992: Becomes 2nd largest clothing brand
9. 1998: Gap has stores in all 50 states