The Gain Fan Club is a club designed for people who enjoy using Gain laundry detergent. The brand, which falls under the Procter & Gamble umbrella of products, is trying to raise its brand awareness with the campaign.

By becoming a member of the Gain Fan Club, an individual can sign up for free and be the first to know about all the promos and goings on with the Gain brand. All an individual needs to do is go to the Gain website, fill in a bit of information, and they are part of the club. It is free and fans can interact with other fans, discussing what scents they like, what products they use, as well as telling stories and reviewing the products on the market.http://www.ilovegain.com/registrationPage.do

Gain has the entire laundry sector covered for one's needs. Not only do they provide laundry detergent in both liquid detergent and powder forms, they also have fabric softener and dryer sheets available for use.

Gain boasts an array of eleven separate scents for the discerning palate. They are: Original Fresh, Fresh Awakenings, Island Fresh, Outdoor Sunshine, Simply Fresh, Cotton Fresh, Fresh Water Sparkle, Spring Lavender, Floral Fusion, Gain with Febreze Freshness, and Apple Mango Tango.

To date, just the Original Fresh, Spring Lavender, Island Fresh and the Apple Mango Tango scents have been released in the HE, or high efficiency formulas. This kind of detergent is necessary for high efficiency washing machines, which require less detergent that causes fewer suds during the wash cycle.http://www.crossroadsappliance.com/high_efficiency_washers.phphttp://www.ilovegain.com/island_fresh.do

Gain also features former child actresses and good friends Melissa Joan Hart and Soleil Moon Frye as spokespersons for the brand. Currently, individuals can sign up for a sweepstakes with the grand prize being a trip for them and a friend to Los Angeles, California where they can get an opportunity to visit Melissa Joan Hart's candy store, called Sweetharts.http://www.ilovegain.com/home.do