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- Date announced: October 5, 2009 http://www.nytimes.com/2009/10/06/busine...
- Date effective: December 1, 2009 http://www.nytimes.com/2009/10/06/busine...
- Government agency: Federal Trade Commission (FTC) http://www.nytimes.com/2009/10/06/busine...
- New rule: Individuals who promote products, whether through the internet, or in traditional media, must disclose financial relationships with the manufacturers, including the receipt of free products. http://www.nytimes.com/2009/10/06/busine...
- An additional change, applicable to all media, aims to prevent advertisers to tout results of product use that are different than typical results http://www.nytimes.com/2009/10/06/busine...
- Violations could result in fines up to $11,000 http://www.nytimes.com/2009/10/06/busine...
- The FTC admits that it is impractical to enforce the rules everywhere, but instead is focusing on education http://news.cnet.com/8301-13577_3-103680...
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The Federal Trade Commission announced on October 5, 2009 that it plans to regulate blogging and other comments on the internet by requiring bloggers to disclose payments for reviews and other financial relationships.http://www.newsday.com/business/monday-national-business-briefs-1.1502786
The FTC will revise rules regarding endorsements and testimonials in advertising that have existed since 1980. Advertisers' use of platforms such as blogging, Facebook and Twitter to promote their products have led the FTC to make changes in disclosure requirements.http://www.nytimes.com/2009/10/06/business/media/06adco.html?_r=1
Beginning December 1, 2009 bloggers and users of social media who review products must disclose all connections with advertisers. Free products and even cash payments are frequently given to bloggers and other reviewers without any disclosure to the readers. Celebrities must now disclose any relationship to companies whose products they promote, whether the medium be traditional, such as television, or new, such as Twitter. The new rules aim to bring the regulation of traditional and new media closer together.http://www.nytimes.com/2009/10/06/business/media/06adco.html?_r=1
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FTC Blogging Rules News
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Navigating FTC's Guidance on Social Media Marketing
Best practices reflective of the FTC's guidance are already emerging. In May 2009, in anticipation of the New Guides, IZEA, a blog-network-advertising firm ... (November 29, 2009)Adweek -
Bloggers Who Sell Online May Face New Guidelines
Blogging with integrity is something that some bloggers have been doing long before these new FTC rules were drafted. Blogger Julie Marsh helped to found ... (November 21, 2009)CBS 4 -
Resolute Digital Adopts New Online Communications Guidelines in Anticipation ...
"To the extent that blogs and social media sites are forums for opinion, similar to newspaper columns which often double as blogs these days, the FTC is ... (November 18, 2009)PR Web (press release) -
How to Respond to Debt Resolution Service Ads
The Consumer Federation of America and 18 other organizations also recently filed comments with the FTC on the issue. The proposed rules currently include ... (November 04, 2009)New York Times
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FTC Blogging Rules Links Powered by Google
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ABA Sues FTC over Red Flags Rule : Federal Securities Law Blog
Corporate clients still need to comply with the FTC’s Red Flags Rule by November 1, 2009, but it’s their lawyers who are really unhappy abfedseclaw.com -
Affiliates – New FTC Rules and $11000 Fines for Non-Disclosure - 5 ...
Leading Affiliate Marketing Blog – Industry News, Tips and Moreaffiliate-blogs.5staraffiliateprograms.com -
Future FTC Blog Rules: You May Be Liable For Your Product Review ...
http://blog.search-mojo.com/2009/04/15/future-ftc-blog-rules-you-may-be-liable-for-your-product-review/blog.search-mojo.com -
FTC: Bloggers must disclose payments for reviews by AP: Yahoo! Tech
The Federal Trade Commission will try to regulate blogging for the first time, requiring writers on the Web to clearly disclose any freebies or payments they get from companies for...tech.yahoo.com -
Reason Foundation - FTC's Blogger Disclosure and Ethics Rules Are ...
Reason Foundation - FTC's Blogger Disclosure and Ethics Rules Are Terrible Ideareason.org
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FTC Blogging Rules Blogs
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New ftc rules go into effect next week | Blog Sharing Internet
What do you think of the FTC's new rules? Do you think they will have a big affect on how people perceive reviews from bloggers? Are you going to comply with the rules? Let us hear your thoughts. Diposkan oleh BLOG(November 30, 2009)mulyonowspd.co.cc -
Another Gun Blog: FTC Rules
A quick look at the new FTC rules for bloggers has me thinking the Feds are completely insane. I hope they don't expect a disclosure statement each and every time a blogger mentions / reviews a product. ...anothergunblog.blogspot.com -
FTC Disclosure Policy | AffiliateNicheClub Blog
In the meantime please watch the videos on Jim Edwards' blog where Jim interviews an FTC Director. Don't listen to anything else you hear in forums, etc. Get the interpretation of the new rules from the FTC thems... (November 30, 2009)affiliatenicheclub.com -
FTC Blogging Regulations, A Webinar You Need To See | WP Blog ...
Blogging is not always fun, nor is it only about writing articles and signing up for affiliate programs. It takes work and if you're serious about making money with your blog, you also need to know a few rules and regul... (November 29, 2009)wpbloghost.com
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Mahalo Answers for FTC Blogging Rules
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Will the FTC's new blogging rules (and Twitter, Facebook, etc.) re: disclosure of compensation change the way you communicate on the web? 1 AnswerThese rules have a greater effect on celebrities who receive costly gifts for promoting advertiser brands.Like celebrities announcing on twitter that they have ... read more -
Do you think that the new FTC rules regarding disclosure of compensation when reviewing products is a good idea? Can it even be enforced? 1 AnswerI think disclosure is very important. However, enforcing it is unlikely with the sheer number of blogs that are out there. If someone is doing a product review... read more
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What are the rules of evidence? 1 AnswerHere is a site where you can find the rules of evidence in detail. read more -
Should the NBA Goaltending rule be changed? 2 AnswersI don't believe it should be changed, as it was created for a good reason. There would be too many players pushing the ball in the hoop, and who the basket be ... read more
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On Twitter Powered by Twitter
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RT @EverywhereTrip: A good audio interview with an FTC official about the new blogging rules going into effect on Dec1 http://bit.ly/6gHdiP
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RT @EverywhereTrip: A good audio interview with an FTC official about the new blogging rules going into effect on Dec 1 http://bit.ly/6 ...
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A good audio interview with an FTC official about the new blogging rules going into effect on Dec 1 http://bit.ly/6gHdiP
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@juicystar007 Blair did u no about the ftc new blogging rules how u have 2 hve a disclaimor n every video?
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