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- Date announced: October 5, 2009 http://www.nytimes.com/2009/10/06/busine...
- Date effective: December 1, 2009 http://www.nytimes.com/2009/10/06/busine...
- Government agency: Federal Trade Commission (FTC) http://www.nytimes.com/2009/10/06/busine...
- New rule: Individuals who promote products, whether through the internet, or in traditional media, must disclose financial relationships with the manufacturers, including the receipt of free products. http://www.nytimes.com/2009/10/06/busine...
- An additional change, applicable to all media, aims to prevent advertisers to tout results of product use that are different than typical results http://www.nytimes.com/2009/10/06/busine...
- Violations could result in fines up to $11,000 http://www.nytimes.com/2009/10/06/busine...
- The FTC admits that it is impractical to enforce the rules everywhere, but instead is focusing on education http://news.cnet.com/8301-13577_3-103680...
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The Federal Trade Commission announced on October 5, 2009 that it plans to regulate blogging and other comments on the internet by requiring bloggers to disclose payments for reviews and other financial relationships.http://www.newsday.com/business/monday-national-business-briefs-1.1502786
The FTC will revise rules regarding endorsements and testimonials in advertising that have existed since 1980. Advertisers' use of platforms such as blogging, Facebook and Twitter to promote their products have led the FTC to make changes in disclosure requirements.http://www.nytimes.com/2009/10/06/business/media/06adco.html?_r=1
Beginning December 1, 2009 bloggers and users of social media who review products must disclose all connections with advertisers. Free products and even cash payments are frequently given to bloggers and other reviewers without any disclosure to the readers. Celebrities must now disclose any relationship to companies whose products they promote, whether the medium be traditional, such as television, or new, such as Twitter. The new rules aim to bring the regulation of traditional and new media closer together.http://www.nytimes.com/2009/10/06/business/media/06adco.html?_r=1
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FTC Blogging Rules News
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DMA Revises Guidelines To Comply With FTC 'Blogger' Rules
The trade group's new ethics rules largely track the FTC's recent revisions to its endorsements guidelines. That update stirred considerable controversy, ... (January 25, 2010)MediaPost Publications -
Ann Taylor barters for blog posts: Will the FTC take note?
Though Jezebel didn't accept the invitation, and as they point out, those that did are likely in violation of the FTC's new rules: "Almost none of the ... (February 03, 2010)Econsultancy (blog) -
Broad New FTC Guidelines for Endorsements and Testimonials Create Risks for ...
Postings on a wiki, blog, social network, chat room or other internet site may be considered endorsement/testimonial advertising regardless of who makes the ... (February 04, 2010)JD Supra (press release) -
FTC Still Unsure About Blogging Disclosure Guidelines
This was the mistake that they made, so they shouldn't be too annoyed that the blogosphere had an upheaval about the vague blogging disclosure rules. ... (January 16, 2010)Penn Olson (blog)
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FTC Blogging Rules Links Powered by Google
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ABA Sues FTC over Red Flags Rule : Federal Securities Law Blog
Corporate clients still need to comply with the FTC’s Red Flags Rule by November 1, 2009, but it’s their lawyers who are really unhappy abfedseclaw.com -
Affiliates – New FTC Rules and $11000 Fines for Non-Disclosure - 5 ...
Leading Affiliate Marketing Blog – Industry News, Tips and Moreaffiliate-blogs.5staraffiliateprograms.com -
Future FTC Blog Rules: You May Be Liable For Your Product Review ...
http://blog.search-mojo.com/2009/04/15/future-ftc-blog-rules-you-may-be-liable-for-your-product-review/blog.search-mojo.com -
FTC: Bloggers must disclose payments for reviews by AP: Yahoo! Tech
The Federal Trade Commission will try to regulate blogging for the first time, requiring writers on the Web to clearly disclose any freebies or payments they get from companies for...tech.yahoo.com -
Reason Foundation - FTC's Blogger Disclosure and Ethics Rules Are ...
Reason Foundation - FTC's Blogger Disclosure and Ethics Rules Are Terrible Ideareason.org
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FTC Blogging Rules Blogs
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Chase Jarvis Blog: Apple Aperture 3.0 Awesomeness
Have you posted your required info in regards to the new FTC blog rules? http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf. 9:08 AM; Anonymous Graeme said... Hey Chase, Do you know if it supports the mRaw and s... (February 09, 2010)blog.chasejarvis.com -
Blogger's Guide to Legal, Accounting and FTC Guidelines - Blissdom ...
If you make money on your blog, you're engaged in “interstate commerce” – minimum wage laws apply to you, even if you're a small business. Overtime laws apply also, unless the person is salaried & is a business mana... (February 08, 2010)modernmami.com -
FTC blogging rules make my head spin!
FTC blogging rules make my head spin! by Julia on January 22, 2010 · 0 comments. On December 1, the FTC came up with some new regulations for the blogging community. Essentially, if we have a link included in our posts... (January 22, 2010)thefrugalfind.com -
The Week in Finance From the FTC - Total Bankruptcy | The ...
The Week in Finance From the FTC. New financial rules endorsed in wake of housing bust and bankruptcy filings and state laws for cemetaries - Total Bankruptcy. ... The Bankruptcy Blog ... (February 07, 2010)totalbankruptcy.com
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Mahalo Answers for FTC Blogging Rules
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Will the FTC's new blogging rules (and Twitter, Facebook, etc.) re: disclosure of compensation change the way you communicate on the web? 1 AnswerThese rules have a greater effect on celebrities who receive costly gifts for promoting advertiser brands.Like celebrities announcing on twitter that they have ... read more -
Do you think that the new FTC rules regarding disclosure of compensation when reviewing products is a good idea? Can it even be enforced? 1 AnswerI think disclosure is very important. However, enforcing it is unlikely with the sheer number of blogs that are out there. If someone is doing a product review... read more
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What are the rules of evidence? 1 AnswerHere is a site where you can find the rules of evidence in detail. read more -
Should the NBA Goaltending rule be changed? 2 AnswersI don't believe it should be changed, as it was created for a good reason. There would be too many players pushing the ball in the hoop, and who the basket be ... read more
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Featured Mahalo Topics
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On Twitter powered by Twitter
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Interesting and important session on best practices for running a blogging business and FTC rules. Paying attention! #blissdom
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RT @lisaborodkin: Why all bloggers should know the new FTC rules re:paid blogging RT @alexiat RT @Percival: man @techcrunch is a real heart breaker tonight
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Why all bloggers should know the new FTC rules re:paid blogging RT @alexiat RT @Percival: man @techcrunch is a real heart breaker tonight
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The FTC's Blogging Rules Are Blatant Favoritism http://bit.ly/d64X6X
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@Lapp made a post about the FTC Blogging Rules. "We must disclose but celebrities don't have to:" http://bit.ly/bR23L3 (via @thedudedean)
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