Kellogg's aired their first Super Bowl commercial during the Super Bowl XLIII on February 1, 2009. During the 30-second spot, Frosted Flakes spokesman Tony the Tiger, asked viewers to go to FrostedFlakes.com and nominate a children's playing field to be rebuilt by Kellogg.USA Today: Kellogg, Pedigree to Advertise Good Causes (January 26, 2009)
Earn Your Stripes
As part of their Frosted Flakes Earn Your Stripes program, Kellogg will renovate Lincoln Gardens Park, a football field in the Tampa community, between January 27 and January 29, 2009, the week prior to the Super Bowl.PR Newswire: Announce National Field Renovation Program (January 27, 2009)
NFL Play 60 Super Kid
- Sam Kimmel, a 13-year-old from Homer City, PA, was selected as the NFL Play 60 Super Kid for the 2009 Super Bowl. Kimmel will deliver the game ball to the official just prior to kickoff at the Raymond James Stadium in Tampa, FL. Kimmel was one of 20,000 children who entered the contest online. In addition to his game day responsibilities, he will also participate in the NFL Experience, NFL Kid's Day, meet NFL commissioner Roger Goodell, appear on NBC's Today on Super Bowl Sunday and Kimmel's likeness appear on three million boxes of Kellogg's Frosted Flakes.Pittsburgh Live: Teen Wins Trip to Super Bowl (January 27, 2009)
Frosted Flakes Super Bowl Ad Video
- Mahalo Answers: What do you think of the Frosted Flakes Super Bowl ad? M$1
- YouTube Video: Frosted Flakes Super Bowl Ad (Time: 0:30)
Featured Video
References
Fast Facts
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Super Bowl XLIII was broadcast on February 1, 2009
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Each 30 second Super Bowl XLIII commercial spot cost approximately $3 millionUSA Today: Kellogg, Pedigree to Advertise Good Causes (January 26, 2009)
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Commercial is titled "Plant a Seed"
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The Super Bowl ad is part of Kellogg's Frosted Flakes Earn Your Stripes programPR Newswire: Announce National Field Renovation Program (January 27, 2009)
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Kellogg's ad agency
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The Earn Your Stripes program sponsors the NFL Play 60 and is a presenting sponsor of the NFL Play 60 Super Kid ContestPR Newswire: Announce National Field Renovation Program (January 27, 2009)
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Community playing fields may include an outdoor baseball, softball, T-ball, soccer, football, lacrosse, field hockey field, track or basketball courtPR Newswire: Announce National Field Renovation Program (January 27, 2009)
