Friskies is a brand of dry and wet cat foods sold in the United States and worldwide markets by the Nestle company under its subsidiary Nestle Purina Petcare.http://nestlepurinacareers.com/AboutNestle/History.aspx
Dry cat foods under the Friskies brand currently on the market are Seafood Sensations, Indoor Delights, Feline Favorites, Signature Blend, Friskies Special Diet and Dental Diet.http://www.friskies.com/Dry-Cat-Food/Default.aspx Wet cat food sold in cans as well as sealed pouches are also sold under the Friskies brand. Selections include the Regular, Fine Cuts, Special Diet and Senior Diet varieties.http://www.friskies.com/Wet-Cat-Food/Default.aspx In addition to dry and wet cat foods, the Friskies brand is also used on cat treats such as the Party Mix, Natural Sensations and Indoor Cat Treats varieties.http://www.friskies.com/Cat-Treats/Default.aspx
Friskies History
The Friskies brand was originally launched by the Carnation Company in 1930 as a dry dog food.http://www.purina.co.uk/Home/About+Purina/Our+Company/Our+History.htm In 1956, the Carnation Company launched a version of Friskies specially formulated for cats and test marketed it in the West Coast of the United States.http://nestlepurinacareers.com/AboutNestle/History.aspx To differentiate between its dry dog food and dry cat food labels, the feline version was named "Little Friskies."
During the 1960s the Friskies brand became more solidified as a cat product and was dropped from usage in dog foods by the Carnation Company. In 1985 the Carnation Company was purchased by Nestle and its pet food products were placed under their pet care division, renaming it the Friskies PetCare Company. In 2001, Nestle purchased the Ralston Purina Company, renaming its pet care divison once more, to its current Nestle Purina PetCare Company.http://nestlepurinacareers.com/AboutNestle/History.aspx
Friskies Commercial circa 1971
Friskies, originally created by the Carnation Company as a brand of dog food in 1930, later became established with the pet food consumer as a cat food label. In this video you can view a television commercial for the Friskies brand of dry cat food circa 1971. The original line of dry cat food still exists, but it has been augmented with wet cat food lines, as well as special nutrition lines.
References
Fast Facts
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Industry
Pet food
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Products
Dry and wet cat food
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Brand Launched
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Parent Company
Nestle Purina Petcare
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Website
www.friskies.com
