The new concept in grocery stores are called Fresh & Easy. these grocery stores are Neighborhood Markets which are environmentally and community friendly grocery stores. This philosophy leads them to build smaller stores using green building technology.http://www.bizjournals.com/gen/company.html?gcode=D38C016E0516427EAFAB74DA8C7ACE72

Fresh & Easy provides recycling areas in the store as well as reusable shopping bags. Fresh & Easy maintains that shopping for groceries should be easy and affordable and that they strive to implement that philosophy in their 500 stores in 3 states, California, Nevada and Arizona.

The corporation creates new stores in under served areas and hire many of their employees from within a 4 mile radius.

Fresh & Easy has made a commitment to using solar roof on its California store and uses LED lighting (which uses less electricity than florescent lighting) in all stores.http://www.indeed.com/cmp/Fresh-&-Easy-Neighborhood-Market They also support local farmers and donate $1000.00 to a local charity upon the opening of a new store.http://www.freshandeasy.com/GoodNeighbor.aspx

Fresh & Easy has their own brand which contains no artificial colors or flavors and no added trans fats. The Fresh & Easy Brand only uses preservatives when absolutely necessary.http://www.freshandeasy.com/WhoWeAre.aspx

Fresh & Easy grocery coupons and advertised specials are also available for additional discounts. Check your local newspaper for advertisements of specials as well as in store coupons that can be combined with manufacturer's coupons for additional savings. All Fresh & Easy coupons and specials are offered for a limited time, and coupons will not be honored after the expiration date printed on the coupon

One of the main values that Fresh & Easy holds is environmental responsibility. Therefore, the company makes efforts to ensure that their store locations are as green as possible, and this is done in a number of ways. First of all, natural light from skylights and large windows allow prototype stores to use as few electrical light sources as possible. In addition, steps are taken to use as little energy as possible. In fact, Southern California Edison's Savings by Design has stated that Fresh & Easy uses approximately 30 percent less energy than the average grocery store. Fresh & Easy also only uses recycled shipping and display materials.http://www.freshandeasy.com/GreenBuilding.aspx