The FOX Gopher Cam is a small hi-def camera that is embedded underneath the asphalt of a race track. The cameras have been used to provide a unique perspective on the Daytona 500, one of NASCAR's biggest races that takes place each year in Daytona Beach, Florida. It debuted during the 2008 race.
Digger
The Gopher Cam has its own animated mascot named Digger. The cartoon gopher has grown in popularity since his debut, even appearing on t-shirts and other merchandise items. A series of cartoon shorts about Digger were created by FOX to be debuted during the 2009 Daytona 500.
