TRACE Urban, formerly known as the Frech music channel TRACE TV, released a video of French beat boxer EKLIPS that went viral in January 2011. EKLIPS managed to summarize the hisotry of hip hop in 4 minutes, including riffs, beats and lines from the genre's heavy hitters.   The video is an attempt for TRACE to refocus its label starting January 31 into a hip hip and R&B focus and a leader in urban music and culture, according to frenchculture.org. The campaign was a success in terms of reaching well over 1.5 million views on Youtube in a week. 

EKLIPS is an unsigned hip hop and rap artist based out of Paris. 

TRACE brand includes TRACE Mobile and TRACE FM, as well as TRACE Digital Radio, Tropical and Sports HD, which will launch this year. TRACE is available on Dish TV in the U.S.