Forbes Magazine

Forbes Magazine is an independent magazine with a circulation of 900,000 that is released biweekly.http://www.forbesinc.com/company/ The magazine covers such topics as business, marketing, law, taxes, and more.http://www.forbesinc.com/company/ The magazine includes at least 60 original articles such as The Man Behind Oprah by Lacey Rose and Genome Hackers by Kashmir Hill.http://www.forbes.com/forbes/ The Editor-in-Chief of Forbes Magazine is Steve Forbes, the grandson of the original founder.http://www.forbes.com/fdc/bios/steveforbes.html He writes the column Fact and Comment for the magazine.http://www.forbes.com/fdc/bios/steveforbes.html The company is a family-run business and other officers include Timothy C. Forbes (COO), Robert L. Forbes (president of ForbesLife), and Christopher Forbes (vice chairman).http://www.forbes.com/2006/08/07/forbes-invest-update-cx_sr_0807elevation.html

The magazine ranked number four in ad pages when compared to all magazines as reported in 2006.http://www.forbes.com/2006/08/07/forbes-invest-update-cx_sr_0807elevation.html However, Forbes Magazine has come under financial difficulty as ad pages were 33% lower in 2009 when compared to the same issue in 2008.http://247wallst.com/2009/05/03/the-sun-sets-on-businessweek-forbes-and-fortune/

Background

B.C. Forbes founded Forbes Magazine in 1917.http://www.forbesinc.com/company/ For a number of years he worked as the leading business columnist of the Hearst newspaper chain.http://www.forbesinc.com/company/ B.C. Forbes ran the magazine until his death in 1954 and his son Bruce Forbes took over as president.http://www.forbes.com/2006/08/07/forbes-invest-update-cx_sr_0807elevation.html Another son, Malcom Forbes, took over as editor-in-chief and publisher until 1964 when Bruce Forbes died.http://www.forbes.com/2006/08/07/forbes-invest-update-cx_sr_0807elevation.html When Malcom Forbes died in 1990, his son Steve Forbes, took over as president and CEO of the Forbes company and editor-in-chief of the magazine. In these positions of authority, Steve Forbes has launched several other publications including Forbes FYI and Forbes Global.http://www.forbes.com/fdc/bios/steveforbes.html

Key Dates

  • 1917: Founded.http://www.forbesinc.com/company/

  • 1954: Bruce Forbes becomes president.http://www.forbes.com/2006/08/07/forbes-invest-update-cx_sr_0807elevation.html

  • 1964: Malcom Forbes becomes president.http://www.forbes.com/2006/08/07/forbes-invest-update-cx_sr_0807elevation.html

  • 1990: Steve Forbes becomes president and CEO.http://www.forbes.com/fdc/bios/steveforbes.html

  • 1997: Launch of Forbes.comhttp://www.forbes.com/fdc/bios/steveforbes.html

  • 2001: Rate base increased to 900,000.http://www.forbesinc.com/company/

  • 2006: Elevation Partners invests in Forbes.http://www.forbes.com/2006/08/07/forbes-invest-update-cx_sr_0807elevation.html

Competitors

  • BusinessWeekhttp://247wallst.com/2009/05/03/the-sun-sets-on-businessweek-forbes-and-fortune/

  • Fortune Magazinehttp://247wallst.com/2009/05/03/the-sun-sets-on-businessweek-forbes-and-fortune/

  • The Wall Street Journalhttp://www.hoovers.com/company/Forbes_Inc/ccrshi-1.html

  • The Economist Group Limitedhttp://www.hoovers.com/company/Forbes_Inc/ccrshi-1.html

Products

  • Biweekly business magazinehttp://www.hoovers.com/company/Forbes_Inc/ccrshi-1.html

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