FitFlops are a brand of fitness footwear that offer a variety of toning benefits, and are designed to absorb shocks and reduce the stress on a person's ankles and knees.http://www.newswiretoday.com/news/81886/ The brand was first introduced in 2007, offering just one style of sandal that was available in three different colors, and has since evolved to include boots, slippers, shoes, and clogs for men, women, and children.http://www.eprretailnews.com/2010/11/12/customers-are-getting-excited-about-fitflops-spring-2011-collection/ Prices for FitFlops vary depending on style and type, ranging between $45 and $225.http://www.nextag.com/fit-flop/shop-html

FitFlops are biomechanically engineered footwear that aim to tone and tighten leg muscles as consumers walk, helping to increase muscle activity by 30%, thus reducing aches in a person's hips and knees caused by walking in normal shoes. FitFlops are also designed to reduce pain and pressure on the foot caused by planter facilities and heel spurs, absorbing 22% more shocks than normal shoes. Reports from customers indicate that FitFlops also provide relief from back pain, restless leg syndrome, scoliosis, and osteoarthritis.http://www.fitflop.com/how-they-work/benefits/scat/benefitsforwomen/

In 2004 Marcia Kilgore, founder of FitFlops, joined forces with two biomechanists from the Center for Human Performance at Southbank University in London. The biomechanists, Dr. David Cook and Darren James, spent over two years developing a toning technology that would benefit the feet, and in 2007 FitFlops were born.http://www.fitflop.com/scat/whoweare/

The FitFlop brand has grown since 2007, and is now available in over 50 countries. Each shoe, sandal, boot, slipper and clog is outfitted with the Microwobbleboard Toning Technology that Cook and James created, and the company continues to strive towards the goal of becoming the world's "leading function-forward fashionable footwear brand."http://www.fitflop.com/scat/whoweare/

FitFlops are available to purchase online or in select shoe stores. Online retailers include Zappos, Piperlime, Tip Top Shoes, Footsmart, Endless, Island Trends, Bliss, SwimNSandals, and Sole Provisions, or consumers can opt to purchase directly from the official FitFlop website. http://www.fitflop.com/static-top-nav/retailer-locator/page/retailer/ Price comparisons are also available through websites like Nextag. Prices range from $45 to $225 dollars, with FitFlop boots usually costing the most money.http://www.nextag.com/fit-flop/shop-html Retail stores that offer FitFlops include department stores like Nordstroms and Macys. http://www.fitflop.com/static-top-nav/retailer-locator/page/retailer/

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