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• ABOUT

  The company (Fitbit) developed a compact wireless sensor, known as the "Fitbit" that will monitor and sync the data on a user's general health and physical fitness to the Fitbit website. The sensor will be worn all day and night.

  During the TechCrunch50 award ceremony, Fitbit was named one of the panel's six favorite conference presenters.

• Using the Tracker

  Among the activities tracked by Fitbit will be the number of calories a user burns, the quality of his or her sleep, the distance he or she travels in a day and the number of steps taken. This information will all be accessible through the company's website.

• Fast Facts

  1. Founded in October 2007
  2. CEO: James Park
  3. Presented at the TechCrunch 50 conference on September 9, 2008
  4. Named one of the TechCrunch50 panel's jury selections
  5. Slogan: "Creating a lot of wellness in a little package"
  6. Site will contain information on the caloric content foods, organized by restaurant and brandOfficial Site: Fitbit
  7. Retail: $99
  8. Will be available for shipping in late 2008 or early 2009, but may be preorderedOfficial Site: Fitbit
  9. October 2008: Raised $2 million from investorsTechCrunch: Fitbit Raises $2 Million From True Ventures And SoftTech VC (October 10, 2008)

• Related Pages on Mahalo

  TechCrunch50 | iCharts | Tonchidot | Mytopia | Mobclix | Swype | GoodGuide | Deckkr

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