Fishing Lures are artificial bait used to attract and catch fish. Lures come in a variety of shapes, colors, and sizes. Different types of lures are designed to work more effectively with different types of fish.

The size of lure can range from a hand tied fly the size of a dime. The fly would target fish like pan sized trout or other small freshwater fish. Large molded plastic lures the bigger than some fresh water species would be for catching big game fish like Blue Fin Tuna or Black Marlins which reach over 1000 pounds. The point of the lure is to fool the fish into thinking it is looking at food which is why they come in different sizes and colors.

Most lures are rigged with a hook while some are designed to draw fish in to other lures with hooks in them.

1. Surface Lures: Lures which rest on top of the water
2. Jig: a weighted lure which relies on the fisherman's movement
3. Spoon Lures: Flashy, spoon shaped lure
4. Plugs: Hard structured lure
5. Spinnerbait: propeller like spinning lure
6. Grubs: soft plastic lure often desinged to resemble minnows
7. Artificial Bugs: Lures made to resemble insects
8. Fly: a tiny lure similar to arifical bugs execpt they are made for being fished with fly rods
9. Shell squid: molded plastic used to resemble squid

Lures have been used for thousands of years. In the United States commercial lures were made in the early 1900's. Because of the unusual design and nature of certain lures they are a popular collectible item. The effectiveness of certain lures is always hotly debated, and is a common discussion among practitioners of the activity. The Rapala family began lure making as a way to stop having to catch minnows for fishing in1936, and has grown into multimillion dollar business http://www.nytimes.com/1988/02/06/world/vaaksy-journal-100-million-lures-later-and-they-re-still-fishing.html?pagewanted=1

• MegaBait
• Rapala
• Jackall
• Smith LTD
• Keitech
• Megabass USA