In July 2008, Lotus launched the website Facelesspeople.com. At the same time, faceless people began showing up at high profile events in Great Britain. Targeting high-end users, the advertising website ran a countdown leading up to the launch of the Lotus Eagle.
References
Fast Facts
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Fact:
Website stated "True Character will emerge in ..." and then displayed a countdown timer
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Fact:
When questioned, Lotus declined to comment
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Fact:
Participants wear a membrane of artificial skin
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Fact:
Lotus campaign targeting high-profile events
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Fact:
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Fact:
Seen at Elton John's White Tie, Wimbledon and Harrods
