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- Website stated "True Character will emerge in ..." and then displayed a countdown timer
- When questioned, Lotus declined to comment
- Participants wear a membrane of artificial skin
- Lotus campaign targeting high-profile events
- Going viral because of YouTube and Bloggers
- Seen at Elton John's White Tie, Wimbledon and Harrods
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In July 2008, Lotus launched the website Facelesspeople.com. At the same time, faceless people began showing up at high profile events in Great Britain. Targeting high-end users, the advertising website ran a countdown leading up to the launch of the Lotus Eagle.
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