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- Introduced November 6, 2007 at the Facebook Advertising AnnouncementOfficial Press Release: Leading Websites Offer Facebook Beacon...
- Generated user concern over the privacy of information shared with other membersMoveOn.org: Facebook must respect privacy
- Integrated with Blockbuster Video
- Posts what you are doing on participating sites to your Facebook profile
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Facebook Beacon is a controversial advertising platform from Facebook. Toted as the holy grail for advertisers it displays actions (such as purchases from partner websites) within a user's Facebook news feed.Official Press Release: Leading Websites Offer Facebook Beacon... Participating sites include Fandango, eBay, Travelocity and Blockbuster. Coca-Cola was an initial participant, but withdrew support when they discovered Facebook Beacon was not an opt-in service.The New York Times Bits Blog: Coke Is Holding Off on...Beacon (November 30, 2007) On December 7, 2007, Facebook allowed its users to turn Beacon off completely if they so desire.Fox News: Facebook...Lets Members Turn Off 'Beacon' Completely (December 6, 2007)
Lawsuits
The first lawsuit against Facebook Beacon was reported on TechCrunch on April 17, 2008. The plaintiff is a woman from Texas who is suing Blockbuster for violating the Video Tape Protection Act by using people's images and purchase information without their permission.TechCrunch: First Facebook Beacon Lawsuit Hits Blockbuster (April 17, 2008) A class action lawsuit was issued on August 12, 2008, in California's North District Court.TechCrunch: Facebook...Another Lawsuit Over Beacon... (August 14, 2008) The lawsuit states, "The Beacon program sent information regarding specific user transactions on Facebook Beacon Activated Affiliates' websites to Facebook regardless of whether the user was a Facebook member or not. Thus, no consent was sought, nor was any consent obtained from persons who utilize the Facebook Beacon Activated Affiliate's website who were not Facebook members..."TechCrunch: Facebook...Another Lawsuit Over Beacon... (August 14, 2008) Beacon affiliates such as Blockbuster, Fandango and Overstock.com are also included in the clash action lawsuit.TechCrunch: Facebook...Another Lawsuit Over Beacon... (August 14, 2008)-
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Facebook Beacon Questions
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Anyone ever been ti Beacon Hill in Boston? 1 AnswerYes it is the last of Boston’s three original hills, was named for the sentry light raised on its peak. The State House, with its hallmark gold leaf dome, was... read more -
Will Facebook remain a private company? 2 AnswersWill Facebook remain a private company? Not likely. Even if Facebook could monetize to the point of being self maintaining, the larger the company the more li... read more -
How much profit did Facebook make in 2008? 1 AnswerI don't believe 2008 is known yet, but revenue for Facebook in 2007 was $150 million. CEO Mark Zuckerberg projected at the beginning of 2008 that facebook would... read more
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Which do you like better, Facebook or Classmates, for talking with high school friends? 5 AnswersIf this is an either-or question, I would have to go with Facebook. Facebook has more users, and especially more daily users than Classmates does. It's also fre... read more
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On Twitter Powered by Twitter
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Top Free iPhone apps on iTunes UK: "Social Beacon" #Social Networking Create status updates for Facebook and... http://tinyurl.com/yjmsxzg
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I posted 18 photos on Facebook in the album "Mobiles - Sat Nov 21 at El Faro Beacon" http://fb.me/3ffa9GO
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NYC BEACON THEATRE SET LIST: http://www.facebook.com/notes.php?id=117586837539
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Facebook not so sure users have even heard of Beacon - Beacon - Gawker http://tinyurl.com/yzgy6rn
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The Beacon Blog for Writers: FACEBOOK AND TWITTER FOR BOOK PROMOTION http://bit.ly/5l7prt
view more tweets...
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