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Facebook Beacon is a controversial advertising platform from Facebook. Toted as the holy grail for advertisers it displays actions (such as purchases from partner websites) within a user's Facebook news feed.Official Press Release: Leading Websites Offer Facebook Beacon... Participating sites include Fandango, eBay, Travelocity and Blockbuster. Coca-Cola was an initial participant, but withdrew support when they discovered Facebook Beacon was not an opt-in service.The New York Times Bits Blog: Coke Is Holding Off on...Beacon (November 30, 2007) On December 7, 2007, Facebook allowed its users to turn Beacon off completely if they so desire.Fox News: Facebook...Lets Members Turn Off 'Beacon' Completely (December 6, 2007)
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Fast Facts
- Introduced November 6, 2007 at the Facebook Advertising AnnouncementOfficial Press Release: Leading Websites Offer Facebook Beacon...
- Generated user concern over the privacy of information shared with other membersMoveOn.org: Facebook must respect privacy
- Integrated with Blockbuster Video
- Posts what you are doing on participating sites to your Facebook profile
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Lawsuits
The first lawsuit against Facebook Beacon was reported on TechCrunch on April 17, 2008. The plaintiff is a woman from Texas who is suing Blockbuster for violating the Video Tape Protection Act by using people's images and purchase information without their permission.TechCrunch: First Facebook Beacon Lawsuit Hits Blockbuster (April 17, 2008) A class action lawsuit was issued on August 12, 2008, in California's North District Court.TechCrunch: Facebook...Another Lawsuit Over Beacon... (August 14, 2008) The lawsuit states, "The Beacon program sent information regarding specific user transactions on Facebook Beacon Activated Affiliates' websites to Facebook regardless of whether the user was a Facebook member or not. Thus, no consent was sought, nor was any consent obtained from persons who utilize the Facebook Beacon Activated Affiliate's website who were not Facebook members..."TechCrunch: Facebook...Another Lawsuit Over Beacon... (August 14, 2008) Beacon affiliates such as Blockbuster, Fandango and Overstock.com are also included in the clash action lawsuit.TechCrunch: Facebook...Another Lawsuit Over Beacon... (August 14, 2008) -
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The Mahalo Top 7
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Official Site: Facebook Beacon
facebook.com -
TechCrunch: Facebook Gets Slapped With Another Lawsuit...
techcrunch.com (August 14, 2008) -
Wikipedia: Facebook Beacon
en.wikipedia.org -
Official Press Release: Leading Websites Offer Facebook Beacon for Social Distribution
facebook.com -
MoveOn.org: Facebook Must Respect Privacy
civ.moveon.org -
The Facebook Blog: Thoughts on Beacon
blog.facebook.com (December 05, 2007) -
YouTube Video: Owen Van Natta of FaceBook (Time: 4:19)
youtube.com
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Official Site: Facebook Beacon
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Facebook Beacon on Twitter Powered by Twitter
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I posted 16 photos on Facebook in the album "Beacon Shopping Centre Christmas Tree Promotion" http://bit.ly/WDLsT
@PresencePR | November 10, 2009 10:11 AM -
Also from our talk with #Benioff: #Facebook is the beacon for what enterprise software will look like in the future, he says
@mchan | November 10, 2009 02:07 AM -
Facebook continues to get legal pressure over the Beacon program http://bit.ly/1lOFcg
@Aviatech | November 09, 2009 06:30 PM -
Wired: Lawsuit Accuses Facebook of Conspiring to Break Video-Privacy Law http://www.wired.com/threatlevel/2009/11/beacon
@edublake | November 09, 2009 04:54 PM -
Facebook Conspiracy to Break Video-Privacy? http://www.wired.com/threatlevel/2009/11/beacon
@Ohdeardesign | November 09, 2009 02:43 PM
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Facebook Beacon on Amazon | View All
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60 Minutes - The Face Behind Facebook (January 13, 2008) - $17.95
Airdate: 01/13/08 At 23, most people are worried about what to do on Saturday night. Facebook founder Mark Zuckerberg has other worries, such as whether to take his company public or how to develop profitable advertising. Lesley Stahl talk...
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Facebook Social Ads - $3.88
"Are You Ready To Run Ahead Of The Pack With The Best Web 2.0 Monetization Guide Ever Written?"Unless the rock you're living under is buried deep underneath a tree on a desert island lost in the middle of the Pacific, you're pro...
Amazon
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Questions and Answers About Facebook Beacon | View All | Ask a Question
View All Facebook Beacon Questions (1127) | Ask a QuestionAnyone ever been ti Beacon Hill in Boston? (1 Answer)Yes it is the last of Boston’s three original hills, was named for the sentry light raised on its peak. The State House, with its hallmark gold leaf dome, was ... read moreWill Facebook remain a private company? (2 Answers)Will Facebook remain a private company? Not likely. Even if Facebook could monetize to the point of being self maintaining, the larger the company the more likely it will become ... read moreHow much profit did Facebook make in 2008? (1 Answer)I don't believe 2008 is known yet, but revenue for Facebook in 2007 was $150 million. CEO Mark Zuckerberg projected at the beginning of 2008 that facebook would see increased ... read moreWhich do you like better, Facebook or Classmates, for talking with high school friends? (5 Answers)If this is an either-or question, I would have to go with Facebook. Facebook has more users, and especially more daily users than Classmates does. It's also free to do ... read more
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