The Calvin Klein label has pushed the limits of sexuality to sell their products, from jeans to fragrances. In 1980, Klein featured a 15 year old Brooke Shields with the slogan, "Nothing comes between me and my Calvins." A decade later, the label continued more striking campaigns with large billboards featuring half-naked male models only in white briefs and employed the waif-like model Kate Moss to pose partially nude to give the sense of "grungy youth."Media Awareness: Calvin Klein: A Case Study

During the early 1990s, an advertising campaign using various models around the age of fifteen were used against the backdrop of a wood paneled wall, which was said to mimic a 1960s pornography set. The label insisted that the set was not meant to look like a pornographic location but merely to "convey the idea that glamour can be found in the most ordinary settings."Media Awareness: Calvin Klein: A Case Study

In 1999, Klein launched a campaign for a children's underwear line that depicted two small boys only in their underwear. The ads appeared in Times Square and 24 hours later were removed. Critics believed that the photos sexualized children.Media Awareness: Calvin Klein: A Case Study