ETrade Talking Baby Super Bowl Ad

The latest installment of the ETrade talking baby advertisements features a one minute long montage of "uncensored" outtakes from previous commercials that did not make it past FCC censors. The commercial features clips of the ETrade baby talking to his fellow playmates, one asking what he should wear to the prom. In other clips, the talking baby is seen kissing an iPad, running from a giant bunny, and texting an ETrade advisor. The montage concludes with a preview of ETrade "BabyMail." In the clip, he explains that you do not mail a baby, but rather upload a picture of one and send it like regular mail, only cooler.

The ETrade Talking Baby Super Bowl ad campaign debuted during Super Bowl XLII in 2008. It became an instant hit, as well as a profitable catalyst for the company, and will again air during Super Bowl XLIII on February 1, 2009. A new ad, featured on this page, was aired during the 2010 Super Bowl.

The thirty-second ad that aired during Super Bowl XLIII featured the 'original' ETrade Talking Baby and another sitting alongside him. As the monotone baby describes ETrades' features, the other baby breaks out into a portion of "Broken Wings" by Mr. Mister. Scolded for it "not being the right venue", he drops the song though continues at the commercial's end.

In two thirty-second spots airing during Super Bowl XLII, the "Talking Baby" was born. They featured an infant in a highchair with a computer generated mouth exclaiming how easy buying and selling stock was via the website. Utilizing humorous overtones, one commercial featured a clown in the background with the baby mentioning that he "underestimated the creepiness". Other scenes included the baby throwing up and clicking away on the keyboard. The ads aired during the third and fourth quarter of the game.