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- Aired: February 1, 2009
- Network: NBC
- One 30-second spot
- Featured two babies with one singing
- "Outtakes" posted online prior to ad airing
- Estimated purchased price of $3.0 million
- ETrade first purchased Super Bowl ad in 2006
- Started Talking Baby campaign in 2008
- Campaign created by Grey New York
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The ETrade Talking Baby Super Bowl ad campaign debuted during Super Bowl XLII in 2008. It became an instant hit, as well as a profitable catalyst for the company, and will again air during Super Bowl XLIII on February 1, 2009.
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2009 Commercial
The thirty-second ad that aired during Super Bowl XLIII featured the 'original' ETrade Talking Baby and another sitting alongside him. As the monotone baby describes ETrades' features, the other baby breaks out into a portion of "Broken Wings" by Mr. Mister. Scolded for it "not being the right venue", he drops the song though continues at the commercial's end. -
2008 Commercials
In two thirty-second spots airing during Super Bowl XLII, the "Talking Baby" was born. They featured an infant in a highchair with a computer generated mouth exclaiming how easy buying and selling stock was via the website. Utilizing humorous overtones, one commercial featured a clown in the background with the baby mentioning that he "underestimated the creepiness". Other scenes included the baby throwing up and clicking away on the keyboard. The ads aired during the third and fourth quarter of the game. -
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ETrade Talking Baby Super Bowl 2009 Ad
- YouTube Video: E*TRADE Talking Babies Super Bowl Ad (Time: 0:30)
- Mahalo Answers: What do you think of the ETrade talking baby Super Bowl ad? M$1
ETrade Talking Baby Super Bowl Ad Questions
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Which ETrade Talking Baby Super Bowl Ad was funnier? 2009 or 2008? 2 AnswersDefinitely 2008. Then it was unexpected, whereas this year, we'd already seen the talking baby before. Also, I found the second baby and "flexing the golden pip... read more -
What do you think of the ETrade Talking Baby Super Bowl Ad? 1 AnswerIt's very imaginative, cute, and hilarious. Why? It's simply odd because it does not exist, babies would not be able to talk like that, so it's funny. It defi... read more -
Is the Super Bowl Cheetos ad too adult? 4 AnswersActually I thought it was rather funny. Granted I would not want my kids doing that to someone else, but alas it was funny. read more -
Which of the five finalist Doritos Super Bowl Ads do you like the best? 2 AnswersI'm not a big football fan, so for me Super Bowl ads are the best part of the Super Bowl. And sadly, none of the five finalist Doritos ads seem really great. Bu... read more
