Emilio Pucci

Born in Naples, Italy in 1814, Marchese Emilio Pucci di Barsento was the son of a wealthy aristocrat. His later successes in the fashion world would make him the first Pucci to hold gainful employment in over a thousand years.http://www.brandnamefashiondesigners.com/pucci/emilio-pucci-biography.html

Pucci is best known for his bold prints and colors that became emblematic of the 1960´s. Pucci won numerous awards for his innovations in fashion, among them two from Neiman-Marcus in 1954 and 1967 for "distinguished service" in the field of fashion.http://www.brandnamefashiondesigners.com/pucci/emilio-pucci-biography.html

Pucci was elected to the Italian Parliament in the late 1960s. He wrote many pieces on his political views and was a well known and respected fascist. He acted as head designer for the House of Pucci until his death in 1992.http://www.brandnamefashiondesigners.com/pucci/emilio-pucci-biography.html

Emilio´s daughter Laudomia took over as head designer after her father´s death.http://www.brandnamefashiondesigners.com/pucci/emilio-pucci-biography.html The label is currently under the direction of Norwegian designer Peter Dundas.http://www.net-a-porter.com/Shop/Designers/Emilio_Pucci

Pucci first started designing in 1935. He was attending college in the United States on a skiing scholarship and designed the outfits for his ski team. His big break came years later when he was skiing on the slopes of St. Moritz. A reporter from Harper´s Bazaar noticed Pucci´s outfit, and upon discovering it was his own design asked him to create some outfits for a piece on winter fashion. His designs were featured in the 1948 edition of Harper´s Bazaar and the fashion world was introduced to Emilio Pucci.http://www.brandnamefashiondesigners.com/pucci/emilio-pucci-biography.html

Pucci opened his first shop in Capri in 1949. By 1950 he presented his first couture line in France. Pucci set himself apart from the competition by using lightweight fabrics and bold colors. The public adored him and the House of Pucci took flight.http://www.brandnamefashiondesigners.com/pucci/emilio-pucci-biography.html

The Pucci label is known for bright colors and bold geometric prints. His kaleidoscopic prints became his signature, as well as his revolutionary use of fabrics like silk stretch jersey, a stark contrast to the severe silhouette of the 1950s.http://www.net-a-porter.com/Shop/Designers/Emilio_Pucci

Pucci´s use of color was also revolutionary. Compared with designers of the day, who mostly stuck to neutral color palettes of brown, black and white, Pucci utilized an array of colors including lime, turquoise, pinks, and many other bold hues. His unique asymetrical prints in these shades combined with his use of lightweight fabrics seemingly gave his garments a life of their own. His designs are emblematic of 1960s fashion which he himself helped to influence.http://www.brandnamefashiondesigners.com/pucci/emilio-pucci-design.html