Elizabeth & James is a new contemporary designer clothing line by Mary-Kate Olsen and Ashley Olsen. The label is available for women and includes a full line of apparel.

The Olsen twins also have two other collections: a fashion line for young teenagers at retail giant Wal-Mart and a haute couture line called The Row which sells at stores such as Barneys in New York or Harvey Nichols in London.

Ashley Olsen on the vision behind the line: "It’s a sophisticated woman with a playful side and is still chic. It’s someone who understands fashion and understands details and expects that as well. It’s [for] someone who understands the design aspects of fashion [and] the designer product, but also doesn’t want to pay designer prices."

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